ariMarketing News
Saturday, May 31, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Foot Locker hypes up holidays with major brands, NBA stars

November 7, 2023
in Entrepreneurship
108 2
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Foot Locker launched a latest global platform, “The Heart of Sneakers,” focused on the retailer’s role in sneaker culture, per a press release. The platform can be a part of all of the brand’s campaign, online and in-store experiences, events and more moving forward.
  • In addition, Foot Locker has launched its 2023 holiday campaign that features NBA stars who’re also brand ambassadors: Kevin Durant with Nike, LaMelo Ball with Puma, Anthony Edwards with Adidas and Steph Curry with Under Armour. 
  • The campaign will run across TV, digital out-of-home, YouTube, TikTok, Instagram and other social channels and comes as Foot Locker attempts to execute a turnaround plan during a 12 months CEO Mary Dillon said has been “tougher than expected.”

Foot Locker has launched a latest brand platform and holiday campaign in tandem because it seeks to reassert its ties to sneaker culture and among the biggest names within the NBA. “The Heart of Sneakers,” created by agency of record Preacher, also focuses on the brand’s referee-styled store associates, generally known as Stripers.

“For nearly 50 years, our authentic connection to sneaker culture and our Stripers have been the magic behind Foot Locker… We’ll proceed to place the center of our company’s DNA front and center in communities globally, creating an unrivaled experience only found at Foot Locker,” said Kim Waldmann, global chief customer officer at Foot Locker, in a press release.

https://www.youtube.com/watch?v=oqk19IFWo5k

The brand’s 2023 holiday campaign revolves across the connection between sneaker culture and basketball. NBA stars, plus singer Enisa, feature in spots that show how Stripers bring “hype for the holidays.” In ads soundtracked by Wiz Khalifa’s “Hype Me Up,” Puma ambassador Ball teams with Stripers to ready a court for night basketball with glow-in-the-dark paint, while Adidas spokesperson Edwards calls on Stripers to hype up a young fan, video game-style.

Foot Locker has previously made sneaker culture a component of its marketing, as have brands as diverse as Chips Ahoy and Lexus, because the sneaker market continues to grow and is estimated by Statista to exceed $100 billion by 2026. Platforms like StockX and GOAT, wherein Foot Locker invested in 2019, have helped drive the market but additionally cut into sales channels of traditional retailers like Foot Locker.

The platform and campaign come as Foot Locker has faced what its CEO has called a “tougher than expected” 12 months that has seen the retailer cut corporate roles, shutter stores and wind down several banners. The company saw sales tumble 9.9% to $1.9 billion within the second quarter. Still, Foot Locker hopes to realize 25% digital sales by 2026, or near $2.5 billion, after a turnaround plan that features, amongst other things, an expansion of sneaker culture and an improvement of omnichannel operations.

Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

5 Successful Marketing Strategies of GoPro to Boost Sales

Next Post

Stagwell acquires social-first creative agency Movers+Shakers

Related Posts

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot
Entrepreneurship

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign
Entrepreneurship

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation
Entrepreneurship

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
E.l.f. sets sail with viral TikToker Oliver Widger
Entrepreneurship

E.l.f. sets sail with viral TikToker Oliver Widger

May 28, 2025
YouTube spotlights how brands can own cultural moments at ad showcase
Entrepreneurship

YouTube spotlights how brands can own cultural moments at ad showcase

May 15, 2025
Knorr dupes fast food favorites with Martha Stewart in social-first push
Entrepreneurship

Knorr dupes fast food favorites with Martha Stewart in social-first push

May 14, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025
Artificial Intelligence in Enterprise Service Management: What to Expect in 2025

Artificial Intelligence in Enterprise Service Management: What to Expect in 2025

May 27, 2025
In a world of tariffs and turmoil, marketing’s insight is a superpower

How tariffs are reshaping long-term strategies for brands and buyers

May 27, 2025
Coke pushes Gen Z to ditch digital noise and embrace summer fun

Coke pushes Gen Z to ditch digital noise and embrace summer fun

May 27, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.