ariMarketing News
Friday, August 29, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

How Success Happened for Race Car Driver Matthew Sisson

October 17, 2022
in Entrepreneurship
109 1
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

Opinions expressed by Entrepreneur contributors are their own.

“Pedal to the metal” is a euphemism embraced by many but truly lived by few. For Matthew Sisson, it’s more than a motto to live by. It’s an instruction, shouted through an earpiece by a familiar voice, urging him to keep pushing as his speedometer climbs well into the triple digits.

“I want to be a race car driver.”

Most parents of children a certain age will hear this phrase at least once, wedged between professed aspirations to be an astronaut or a firefighter. And like most, Matthew Sisson’s parents entertained the idea as a fleeting desire that would be replaced shortly by another equally grand career plan. But much to his mother’s despair, he meant every
word.

“The moment I first laid eyes on a sports car calendar at the first grade Scholastic Book Fair, I knew I was hooked for life. I was immediately convinced that, despite barely knowing how to ride a bicycle, I would be piloting a Dodge Viper if I just saved my pocket money until I was 16,” Sisson says. “But somewhere around the time that I was borrowing my older brother’s car to take my driving test, I realized I needed a much more solid path to professional success in order to make that dream a reality.”

Related: Hernan Lopez, Founder of Wondery, on Elevating the Podcast Listener Experience

“There is an incredible amount of talent rising through the junior ranks of racing in the United States at the moment,” Sisson explains, “but these kids typically have a lot of money behind them, providing them the opportunity to prove themselves and climb the ranks. While my family has been incredibly supportive in every aspect of life, the financial realities of racing are staggering, so I knew I had to make it happen on my own.”

Start your engines

Now 28, Sisson is well along that path. After attending Oxford University and the University of Colorado, he returned to his mother’s home in New York to take an entry-level investment banking position. While admittedly envious of his friends moving into questionable East Village apartments with countless roommates, he remained home and saved every penny he could to chase the dream. A few short years later, he made that dream a reality.

“It’s not as straightforward as other disciplines to become a successful racing driver,” he reminds me, “it’s not like basketball where you can hit the gym every day and practice until you’ve out-worked the competition. I put in hundreds of hours on a home-built simulator, but every day on track costs thousands of dollars, and a single mistake can cost you more than money.”

Related: Dave Finocchio, Co-Founder of Bleacher Report, on Content Innovation in the Sports and Climate Change Spaces

The resources required to go racing fueled Sisson to chase professional success, and four years after graduating from college, he spends more time in a suit and tie as VP of Sales for an investment data firm in Manhattan than he does donning fireproof racing gear at the track. Having reached a place where he could budget for one year of racing, he put together the money to rent a race car from Mark Gregory at RosMar Racing, and it was clear he was immediately at home. With encouragement and track-side support from Gregory, he abandoned the thought of a 401k, poured his life savings into a truck, trailer, and race car, and set out to make a name for himself on the amateur racing circuit.

The road to a championship

While confident in his ability, Sisson knew he was operating on a shoestring budget compared to the big teams and was well aware that he jumped straight into the deep end and needed to learn how to swim, fast. The first weekend in his new (to him) car, and competing in the North East Divisional Championship with only a novice racing permit, he found himself celebrating a podium finish alongside vastly more experienced drivers. Then he did it again. And again. And again. Podium finishes turned into wins, and when the points were tallied up at the end of his rookie season, the moment he had worked towards for two decades arrived: he was crowned champion.

While he credits this hunger for career progression to his unyielding desire to go racing, he found the two to be more closely aligned than he had anticipated. “The mentality and sacrifices required to be successful in racing mirrors that of any success story. I was sleeping in the back of my truck the entire first season,” he says. “The idea that you can plan for every eventuality is the same as well; you plan as best as you can, but have to learn and adapt when you come across the unexpected. Most importantly, you need to surround yourself with an incredible team that is invested in your mutual success, while knowing in the back of your head that your individual effort is what will separate you from the pack at the end of the day.”

Stay tuned: Sisson is currently planning to campaign a GT4 car in next years’ IMSA Michelin Pilot Challenge, airing on NBC Sports.

Read the full article here

Tags: How Success Happens PodcastLifestyle

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

8 Easy Side Hustles To Start From the Comfort of Your Own Home

Next Post

How Data Storytelling Can Level Up Your Publicity Campaign

Related Posts

American Eagle’s Travis Kelce collab extends celebrity-led marketing streak
Entrepreneurship

American Eagle’s Travis Kelce collab extends celebrity-led marketing streak

August 27, 2025
How Celsius is building on brand campaign success with college football
Entrepreneurship

How Celsius is building on brand campaign success with college football

August 27, 2025
Accenture Song acquires Superdigital as marketing shifts social-first
Entrepreneurship

Accenture Song acquires Superdigital as marketing shifts social-first

August 20, 2025
Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign
Entrepreneurship

Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign

August 19, 2025
Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze
Entrepreneurship

Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze

August 18, 2025
TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series
Entrepreneurship

TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series

August 13, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Unlocking growth: why brands can’t afford to overlook programmatic advertising – Marketing Tech News

Unlocking growth: why brands can’t afford to overlook programmatic advertising – Marketing Tech News

August 29, 2025
From ads, to AI, to podcasts: why social media is the centre of every marketing strategy in 2025 – Marketing Tech News

From ads, to AI, to podcasts: why social media is the centre of every marketing strategy in 2025 – Marketing Tech News

August 29, 2025
Archer’s first national ad campaign pledges to ‘Stick to Real’

Archer’s first national ad campaign pledges to ‘Stick to Real’

August 28, 2025
Bud Light touts ultimate tailgating machine with ‘90s-style infomercial

Bud Light touts ultimate tailgating machine with ‘90s-style infomercial

August 28, 2025
TikTok spotlights its influence on music culture for global campaign

TikTok spotlights its influence on music culture for global campaign

August 28, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.