Shoppers won’t wait around. If they will’t find the proper product fast, they’ll bounce—taking potential revenue with them. For brands, poor product discovery isn’t only a UX hiccup—it’s a conversion killer.
Join this MarTech webinar for an inside have a look at how brands like Free People, Centrum, and RMS Beauty have turned product discovery into a growth engine. You’ll see how they use zero-party data—the preferences and desires customers willingly share—to deliver smarter, more personalized shopping experiences.
Through interactive quizzes, guided journeys, and tailored recommendations, these brands are capturing real buyer intent, replacing “you may additionally like” with intent-driven recommendations that convert, and exchanging value for data to fuel loyalty and retention. You’ll learn:
- How guided experiences uncover deep customer preferences
- Why intent-based recommendations outperform generic suggestions
- Strategies to trade value for data—and turn it into a loyalty loop
If you’re ready to scale back bounce rates, increase AOV, and make product discovery your strongest conversion tool, this session is for you.
Save your spot now and walk away with proven strategies you may activate immediately.
The post Zero-party data in motion: How top brands turn product discovery into conversions appeared first on MarTech.
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