Managing multiple WordPress sites for clients isn’t any small feat for agencies. With each site comes a slew of recurring tasks — like keeping plugins and themes up-to-date, backing up data, monitoring performance, and troubleshooting security issues. These tasks quickly pile up right into a full-time job. And that constant balancing act between maintenance and latest work leaves agencies stretched thin.
That’s why we’re talking concerning the common pain points that slow agencies down and pull focus away from core business growth. So, let’s explore what features agencies need to improve WordPress workflows and deliver consistent value to clients.
How agencies lose focus managing multiple web sites
When managing multiple WordPress sites, agencies often find themselves bogged down by time-consuming tasks that don’t lead to growth. With years of experience supporting digital agencies, the team at Kinsta, a managed WordPress hosting provider, developed solutions for the problems that drain resources and create frustration for digital agencies.
These include:
Scattered tools
Managing multiple WordPress sites can mean jumping between different dashboards and tools for every client. Logging out and in, switching tabs, and tracking down specific information across platforms eats up time and is mentally draining. With no unified view, staying on top of client needs is harder than it must be.
Kinsta customers have access to an account administration dashboard often known as MyKinsta that simplifies the management of multiple sites. MyKinsta presents every client site in a single, easy-to-navigate interface. Everything from staging environments to backups is accessible in a single place.
Free and premium staging environments managed inside MyKinsta help agency developers intercept errors and test updated themes and plugins before pushing them live. A selective push feature provides granular control over updates from staging — right down to a single file or database table.
Endless updates
With WordPress plugin and theme updates rolling out always, manually updating multiple web sites takes a variety of time. A major risk lies in neglecting these updates. Close to 90% of WordPress vulnerabilities stem from outdated plugins or themes, according to WPScan. So, agencies must perform these tasks to keep sites secure and running easily. But, without automation, it’s a process that consumes beneficial hours every week.
Kinsta customers have access to a bulk actions tool inside MyKinsta that may update plugins and themes across multiple sites in seconds. The same tool can even clear caches for multiple sites concurrently and even upgrade the version of PHP running in each site’s cloud server container.
Security nightmares
With WordPress powering 43.6% of the online, it’s a first-rate goal for cyberattacks. From scanning for vulnerabilities to addressing breaches, agencies often find yourself in firefighting mode. According to Patchstack, the growing complexity of security tasks also contributes to time loss, especially with the increasing volume of “zombie plugins” (abandoned plugins that pose high-security risks) that need close monitoring. Considering these aspects, being proactive about site protection can develop into a full-time job.
WordPress web sites hosted at Kinsta are protected by Google Cloud and Cloudflare firewalls that snuff out distributed denial of service (DDoS) attacks. Sites are also supported by Kinsta’s malware removal team. And agencies have access to SSH and SFTP and free wildcard SSL certificates, ensuring client sites are accessible and secure.
These proactive measures safeguard client sites without the necessity for agencies to spend additional time or resources on third-party security tools.
Growth pains
As agencies grow, so do their hosting requirements. Many hit a wall when their current hosting plan not supports the extent of traffic or site loads they’re handling. This stunts growth, slows sites, and makes it difficult for agencies to scale with client demand. The technical debt created by underpowered hosting environments can lead to each client dissatisfaction and lost revenue.
According to research from Portent, a primary success factor for e-commerce web sites is page-load speed. The researchers found that an e-commerce site that loads in a single second might need a conversion rate that’s thrice greater than one which loads in five seconds.
Fast-loading web sites are non-negotiable. People expect sites to load quickly, and agencies must meet this need or face an increased bounce rate.
Kinsta offers agencies the facility of the Google Cloud platform without the management headaches. Without complicated infrastructure setup, agencies can select from 25 data centers all over the world and and Google’s fastest virtual machines — all connected to its top-tier network.
And, through Kinsta’s Cloudflare integration, agencies get free access to technology that features:
- A content delivery network (CDN)
- Edge caching
- WebP image optimization
- Early hints
- Wildcard SSL support
- HTTP/3 Support
- A Kinsta-dedicated range of IP addresses
Whether managing five client sites or 100, Kinsta’s scalable hosting grows as agencies grow. It’s a reliable solution for expanding a client base without worrying about outgrowing your current hosting capabilities or facing performance issues.
Unresponsive support
When a technical issue arises, waiting for generic support just won’t cut it. Agencies know they’re on the hook for problems with client sites, so that they need answers fast when things go mistaken.
Poor support wastes time and saps focus that might be geared toward delivering value to clients — and bringing in latest ones.
Kinsta provides expert support on call 24/7, day-after-day of the 12 months, backed by a team of WordPress engineers who understand the platform’s nuances. — whether it’s troubleshooting, resolving conflicts, or handling complex tasks.
Summary
Managing multiple WordPress sites doesn’t have to feel like a never-ending to-do list. With a sturdy hosting platform, agencies can streamline workflows, secure client sites with confidence, and scale operations.
To sustain with client demands and maintain an edge, agencies need a hosting solution that goes beyond the fundamentals.
Kinsta helps digital agencies reduce administrative headaches, optimize performance and prioritize growth. With Kinsta as your agency partner, you may scale without limits and give attention to what truly matters: delivering exceptional value and constructing client relationships.
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