ariMarketing News
Sunday, June 1, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Video Marketing

Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads

September 8, 2022
in Video Marketing
105 6
A A
0
21
SHARES
695
VIEWS
Share on FacebookShare on Twitter

  • Under Armour is encouraging young athletes to stop comparing themselves to established greats through a star-studded new ad campaign, per an announcement.   
  • In the hero spot, NFL quarterback Tom Brady asks Morgan Freeman to read a letter he penned to an up-and-comer being called “the next Tom Brady.” Brady’s note instructs the recipient to tune out the noise and compare themselves to “nobody but the kid in the mirror.”   
  • “Be The Athlete No One Saw Coming” spotlights Husan Longstreet, a rising star on the high school football scene, and will be promoted by athlete ambassadors Joel Embiid and Jordan Thompson. The apparel marketer is backing up the message through a grant program as it looks to win favor with young consumers.  

Aspirational messaging and youth-oriented sports marketing go hand-in-hand. A famed Gatorade commercial from the ‘90s that features Michael Jordan playing basketball with kids told viewers to “Be Like Mike.” Under Armour is flipping the script on genre conventions with a new advertising push that tells Gen Z athletes to ditch those types of comparisons and instead keep their energy centered on self-improvement.  

“Comparisons are no longer used for context, they’re now confused with competition,” the announcement reads. 

The athletic apparel brand has strategically chosen Tom Brady as its spokesperson. The NFL quarterback holds more Super Bowl rings than anyone who’s ever played the position, but he was hardly a shoo-in for greatness, being drafted 199th overall into the league. With help from the sonorous voiceover of Freeman, Brady in the commercial writes to the next sports legends and recommends they cancel out the noise and think about who they could evolve into in the future. 

The ad is set to air nationally on NBC’s “Sunday Night Football” program for the Sept. 11 showdown between Brady’s team, the Tampa Bay Buccaneers, and the Dallas Cowboys. The pro football icon also shared the message on social media, with an Instagram post generating over 200,000 likes at press time.  

While expectations weigh on any high-performing athlete, Under Armour is trying to address modern ails that carry an acute impact on digitally native Gen Z. Under Armour points out that sports toxicity is no longer limited to sideline whispers, but now extends to social media and the online sphere.  

“For young athletes today, there are more distractions coming up through the ranks than there were for me,” Brady said in a press statement. “I wasn’t a prodigy. I had to really work hard to put myself in a position to succeed.”

“Be The Athlete No One Saw Coming” aims to bridge the generational divide by including Longstreet, a 15-year-old who’s already received dozens of college football offers. A grant program attached to the campaign will also award 10 young athletes aged 14-17 with $5,000, access to a performance experience at the Under Armour campus and gear for a year. Qualified applicants must submit a 150-word essay about their sports journey to a special website by Sept. 25. 



Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Mekanism sees big US opportunity for Plus Company’s agency model

Next Post

Roblox hosts cartoon reruns as metaverse content strategies evolve

Related Posts

Coke pushes Gen Z to ditch digital noise and embrace summer fun
Video Marketing

Coke pushes Gen Z to ditch digital noise and embrace summer fun

May 27, 2025
Why McCain Foods made an AR mobile game to teach regenerative farming
Video Marketing

Why McCain Foods made an AR mobile game to teach regenerative farming

May 22, 2025
Pepsi crashes barbecues to rid them of Coke in latest stunt
Video Marketing

Pepsi crashes barbecues to rid them of Coke in latest stunt

May 15, 2025
How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
Video Marketing

How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP

May 14, 2025
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Video Marketing

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

May 13, 2025
Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers
Video Marketing

Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

May 12, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.