ariMarketing News
Friday, May 30, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Public Relations

2 Keys to Gain Brand Awareness With Modern PR

November 19, 2022
in Public Relations
109 1
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

Opinions expressed by Entrepreneur contributors are their own.

Thirty years ago, if you were a fly in a traditional PR agency back in the ’90s, you would see marketers shipping copies to television outlets, radio stations, magazines and newspapers to build their client’s brand. Back then, brand awareness was measured by the number of audiences these traditional publications and media outlets have, satisfying clients and providing PR agencies with solid industry authority for delivering the work.

The ultimate goal was to be on The New York Times to get maximum brand awareness. It was the titan of all publications that put companies on the map. If they feature you, you’ve made it. Your startup has officially skyrocketed.

Along came social media, and nothing was ever the same again. As the age of digitalization advances, modern PR emerges as the next best thing for companies to get brand recognition. From social media, blogs, email marketing, SEO to PPC, the list of platforms that companies target is now immeasurable, and the opportunities presented in these touchpoints are massive.

Forward-thinking PR agencies understand the importance of dominating digital press with media coverage and not just solely focusing on one particular giant. And as digital PR continues to evolve, infinite opportunities are constantly presented for marketers to seize and take advantage of. To put it into perspective, here are the two fundamental bases of modern PR:

The Changed Face of The Modern PR Industry

Covering all touchpoints

In today’s digital media landscape, CEOs, leaders and marketers understand that quantity is just as important as perceived quality. Hence, the number of press mentions you get is just as significant, if not more, than just getting one feature in a leading publication. Simply put, modern PR’s digital-first approach leaves no stone unturned, treating each opportunity as vital.

The art of engagement is the main difference between traditional and modern PR. It completely revolutionized the communication game between brands and publications. From just a handful of distribution outlets, companies today face a multitude of channels where opportunities for brand awareness are rich. While some touchpoints are more valuable than others, each plays an integral role in building and positioning a brand. Hence, it is no longer enough to get one article a month, regardless of how influential the publication is. The more touchpoints covered, the more effective the brand awareness strategy is.

It all starts with solid, relevant and insightful content. In publishing an article, every PR’s main goal is to hit the right audience and influence them to take action. This includes:

  • Clicking on the digital content

  • Entering the conversion funnel

  • Watching the brand’s video content

  • Clicking on a relevant link via organic SEO

  • Social media engagement

  • Clicking on an affiliate link

5 Ways To Tune Into The Modern PR Mindset

Providing value through benefit-driven content

Make no mistake: Just because modern PR recognizes the equality of quantity and quality doesn’t mean a company can get away with poorly-executed content. At the end of the day, it’s about how good your content is. Keep in mind that the avalanche of information that’s being fed to consumers from a wide range of channels can be overwhelming. Therefore, it makes them filter these articles based on what’s important to them. And during this process, you do not want to be the noise that consumers cancel out.

Think of it as if you’re looking for a new smart TV. You search on Google for the latest product, and you’re presented with a variety of choices. Consumers who don’t have the time of the day will most likely stick to page 1 of the search results and only click a few links that they think provide the most valuable information based on the title and the meta description. Cut to reading the actual article — they will only select one or two pieces of content that they think informs them the best. From product specs to desired benefits, they immediately zone into the ones that offer them what they search for. It’s a constant process of elimination until they bump into the best one.

It’s the same with delivering valuable content to build a brand. You use the right keywords for an optimal SEO; you ensure that the title leads them to the solution they need; you deliver the content that promotes the benefits they can get; and most importantly, you answer their implied question of “why do I need this?”

Keep in mind to always focus on the consumers. Let them know what benefits they can reap from these products or services. Give them the value they need, and when in doubt, put yourself in their shoes and think about the kind of information that helps you the most. Ultimately, modern PR is a high-wire act of finding the right balance between hitting as many touchpoints as you can and providing valuable content. If you nail these two bases, your brand will thrive in today’s digital landscape.

Read the full article here

Tags: BrandingGrowing a BusinessMarketingMarketing StrategiesPR strategyPublic Relations

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Tyson Recalls Ground Beef for Having ‘Mirror-Like Material’ In It

Next Post

7 Relationship-Building Lessons I Learned By Partnering With Over 20 Franchises

Related Posts

Create Demand for Your Business With the Right PR Strategy
Public Relations

Create Demand for Your Business With the Right PR Strategy

February 5, 2023
4 PR Trends You Need to Know for 2023
Public Relations

4 PR Trends You Need to Know for 2023

December 25, 2022
7 Delivery Skills for Public Speaking #DynamicCommunication
Public Relations

7 Delivery Skills for Public Speaking #DynamicCommunication

December 21, 2022
Worried About Raising Capital in a Recession? Give Your Company The Edge.
Public Relations

Worried About Raising Capital in a Recession? Give Your Company The Edge.

December 17, 2022
Even the Best Media Pitches Can Fail. Here’s How to Avoid It.
Public Relations

Even the Best Media Pitches Can Fail. Here’s How to Avoid It.

November 30, 2022
Bill Gates Said “Content Is King” in 1996. But Is That Still True?
Public Relations

Bill Gates Said “Content Is King” in 1996. But Is That Still True?

November 30, 2022
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.