B2B Marketing

Starbucks has handed U.S. creative duties to WPP, which is forming a bespoke unit to work...

  The majority (86%) of advertisers agree that having a data standards practice is critical to...

Media measurement company Integral Ad Science has developed a product it claims offers a more granular...

NEW YORK — United Airlines in June unveiled Kinective Media, billed because the airline industry’s first...

Mountain Dew is returning to the mountains with a revamped visual identity, in response to information...

NEW YORK — Even as Advertising Week New York welcomes more discussion tracks centered on performance...

Thousands of marketers will descend on the Penn District in Midtown Manhattan for Advertising Week New...

Wyndham Hotels & Resorts has tapped Havas to be its North American consumer marketing agency of...

Apple’s iOS 18 update is here, and maybe lost amongst the corporate’s flashy unveilings was its...

The marketing landscape continues to move quickly, tasking industry executives to keep a pulse on innovation...