B2C Marketing

This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is a...

For many marketers, handing over customer interactions to an automatic genAI-powered process requires a leap of...

Amazon’s new Retail Ad Service is bringing retail media networks available to everyone. The service lets...

With consumers feeling squeezed by rising prices and coping with too many decisions when shopping online,...

The 2024 holidays delivered on, and in reality surpassed, record-breaking projections for ecommerce. U.S. consumers spent...

Who, what, when, why and the way? Journalism students learn to reply these inquiries to ensure...

CTV and streaming are changing the way in which viewers watch their favorite shows. The exclusive...

Over the last 12 months, the RMN space saw recent in-store standards and solid growth. This...

This past yr saw a lot of potential with every kind of AI-powered tools and updates....

In the brand new yr, customer experience will remain a high priority for marketers. The aim...