B2C Marketing
Using mobile measurement partners to drive bookings: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
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Salesforce launches latest, ‘more trustworthy’ generation of AI bots
Yesterday, Salesforce launched Agentforce — generative AI bots the corporate says might be trusted to take...
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2024 elections playbook works for brands too
The 2024 U.S. presidential campaign crossed one other milestone this week with the primary televised debate...
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How brands are taking the AI plunge and testing customer experiences
Brands are integrating AI into their marketing functions, and some are able to test these tools...
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Meta to restrict data in Business Tools, impacting ad targeting
Meta is implementing recent data restrictions in its Business Tools, which could affect how businesses goal...
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Nearly half of US consumers feel ignored by marketers
Do your customers feel such as you’re giving them enough attention? Forty-four percent of Americans say...
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Foursquare introduces Sales Impact attribution features
Today, geolocation technology company Foursquare introduced Sales Impact, a brand new offering in its campaign attribution...
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Optimistic marketers increase expected ad spend
Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the top...
Read moreMeasuring customer acquisition cost: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
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Google Ads to deprecate enhanced CPC for search and display ads
Google Ads will phase out the choice to use enhanced cost-per-click (eCPC) for recent Search and Display...
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