B2C Marketing

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...

We’ve all seen it: marketing articles, research reports and social media posts that try to capture...

Digital channels offer convenience for consumers in search of help make a purchase order. But sometimes...

Adopting an agile direct-to-consumer (DTC) strategy isn't any longer a alternative but a necessity. More and...

Brands affected by a trust deficit is perhaps wary of adding latest tools to customer experience....

Do consumers trust AI? Maybe? 60% of consumers imagine AI is trustworthy, in response to a...

People may not need to really lick stamps any more but they're still sending and receiving...

It’s every week until Election Day and the political rhetoric and promoting are running at a...

Today, we’re pondering many vital questions:  Are search engines still at the core of consumer search,...

SMS campaigns can yield big results for marketers, but there’s a catch: High hurdles around deliverability....