B2C Marketing
DOJ seeks sale of Chrome in Google antitrust case
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust...
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TikTok launches AI video generation tool for marketers
TikTok desires to help brands make content for the platform with its recent AI tool, Symphony...
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Zeta to address financial accusations after stock price drops 34%
Zeta Global announced it should hold a video call on Wednesday to address accusations that caused...
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Sinch introduces RCS features in Customer Dashboard
Mobile experience company Sinch announced RCS features are actually available in the Sinch Customer Dashboard, allowing...
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Consumers are underwhelmed by AI experiences
Many consumers just aren’t that into AI-powered experiences. Only 29% imagine that such experiences have met...
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Picking a marketing performance management platform: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
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Why generational stereotypes are failing marketers and how to move past labels
We’ve all seen it: marketing articles, research reports and social media posts that try to capture...
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Branding phone calls improves customer trust
Digital channels offer convenience for consumers in search of help make a purchase order. But sometimes...
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3 tips for cutting through the DTC noise with marketing data
Adopting an agile direct-to-consumer (DTC) strategy isn't any longer a alternative but a necessity. More and...
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How genAI can fill the trust gap for brands
Brands affected by a trust deficit is perhaps wary of adding latest tools to customer experience....
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