B2C Marketing

Today, we’re pondering many vital questions:  Are search engines still at the core of consumer search,...

SMS campaigns can yield big results for marketers, but there’s a catch: High hurdles around deliverability....

Google has announced major updates to its promoting tools, including the combination of its advanced Imagen...

I’ve been involved with over 200 CDP implementations previously decade. In most of those, the client...

Google is changing how Performance Max and Standard Shopping campaigns compete in ad auctions. Key changes:...

Small and midsize businesses are considering or adopting marketing technology to higher engage with new and...

Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative...

Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in...

Google is rolling out AI-organized search results, and the new links and citations format within the...

Zeta Global launched a brand new AI-powered intelligent mobile solution, in addition to an expanded roster...