B2C Marketing
Companies aren’t looking for storytellers. They’re looking for meaning.
The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day...
Read more5 ways to strengthen your brand in the age of AI
AI has been changing the way users seek for and interact with information, in addition to...
Read moreShopify wants to put commerce inside every AI conversation
Shopify announced the Universal Commerce Protocol (UCP) yesterday, an open standard co-developed with Google that lets...
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Why 2026 is the year customer experience has to change
The coming year had higher be about improving customer experience because customers will not be joyful...
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The retail visibility gap most DTC brands still miss
A consumer opens ChatGPT and kinds, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI...
Read moreHow AI agents will reshape every part of marketing in 2026
Think concerning the last time you shopped online. Now imagine that entire process — searching, comparing,...
Read more6 things marketers need to know about search and discovery in 2026
AI is radically reshaping how consumers search, discover and make buying decisions — and that shift...
Read moreNew AI Visibility Awards spotlight brands thriving in AI-generated search results
As AI chatbots change into go-to tools for every part from travel planning to product recommendations,...
Read moreGoogle exec says AI search optimization is ‘the identical’ as SEO
Google’s Nick Fox, the SVP of Knowledge and Information at Google, said in a recent podcast...
Read moreWhy AI content strategies need to focus on tasks not transactions
AI chat assistants are not getting used the way in which many marketers expect. Instead of...
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