B2C Marketing
AI-powered martech news and releases: February 6
Let’s play a fast game of What Should This Tech Startup CEO Do? Company strengths: The...
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Has the Super Bowl always been this important to marketers?
In MarTech’s “MarTechBot explains all of it” feature, we pose a matter about marketing to our...
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Your 4-step guide to local marketing success
Location-based marketing campaigns goal consumers where they're and construct community awareness and engagement. This sounds straightforward...
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Are you focusing on valued customers or volume customers?
Not all customers contribute to your online business in the identical way. Some construct long-term value...
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What is DeepSeek? A boon for marketers and a threat to Big Tech
DeepSeek, a powerful latest open-source AI from China, could have put a pin to the AI...
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Meta ad spend up 15% last quarter as TikTok sees sharp drop
Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future...
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
Change is the only thing you possibly can depend on in digital marketing. Banner ads and...
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Story-driven marketing campaigns: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
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Microsoft Clarity launches Google Ads integration
You can now directly connect campaign performance with user behavior, bridging a critical gap between ad...
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IAB expects digital advertising growth to slow considerably this year
U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the newest...
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