B2C Marketing
How to unify customer data using tools you already have
Personalization is not any longer optional. Customers expect a seamless, relevant experience at every touchpoint. For...
Read more
OpenAI expands ChatGPT into an app platform — and a new channel for marketers
By adding apps to ChatGPT, OpenAI is pushing to make the chatbot the One Ring that...
Read more
Invalid traffic detection gets smarter with HUMAN’s Page Intelligence
HUMAN Security launched Page Intelligence today, a brand new capability in its Advertising Protection suite designed...
Read moreU.S. online holiday shopping expected to hit a record $253 billion
U.S. consumers are expected to spend a record $253.4 billion online this holiday season, according to...
Read more
IAB cuts ad forecast as tariffs take a bite out of spending
Tariffs are cutting into digital promoting: The IAB has revised its 2025 U.S. ad spend outlook...
Read more
Zeta Global acquires enterprise software business from Marigold
Zeta Global announced Tuesday it entered right into a definitive agreement to accumulate Marigold’s enterprise software...
Read more
Why genAI search is as bad for shoppers as it is for marketers
GenAI search products like AI Overview are as bad for buyers as they're for marketers. Where...
Read more
OpenAI is staffing up to turn ChatGPT into an ad platform
OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform...
Read more
Klaviyo introduces marketing agent to automate campaigns
Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of...
Read more
Your holiday marketing playbook must put sincerity before sales
Specific holidays might be great opportunities to emphasise your brand’s values or offer your audience special...
Read more
