B2C Marketing

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital...

Thanks to Gmail’s new spam guidelines, email and CRM marketers are in a pickle. The list...

Google unveiled new features for Local Services Ads (LSA) this week. One robotically selects profile photos...

Does your consumer product have AI? Do yourself a favor and don’t tell anyone.  A study...

Retail media networks (RMNs) are a fast-growing space in promoting — up 16.3% last yr. Retailers...

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why...

The way customers make purchases and interact with brands is changing. Food, personal items and even...

Google’s loss in its federal antitrust case may mean huge changes for the company, web users...

Yesterday’s ruling by a federal U.S. judge that Google illegally held a monopoly in search and...

Google Ads is experiencing a big outage affecting multiple reporting tools and product management features. Why...