B2C Marketing
CTV ad spend hits record-breaking $1 billion in June | MarTech
Connected TV (CTV) promoting broke records after ad spend reached $1 billion in June, in keeping...
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B2C marketers are overwhelmed by growing challenges | MarTech
Many B2C marketers are finding it difficult to fulfill priorities this 12 months, a study from...
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The march to CCPA compliance is a slow one | MarTech
Businesses are dragging their feet to get compliant with CCPA and CPRA regulations, a study by...
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How NC Fusion executed its campaign to help girls stay involved in sports | MarTech
When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to...
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These are the best marketers in the world | MarTech
Want to work with the best marketers in the world? Can you imagine what you'll give...
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70% of SMB marketers willing to pay more for tools with AI or automation | MarTech
Artificial intelligence stays a giant draw with SMB martech buyers: 70% say they’d pay more for...
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Google Ads unwraps several new features ahead of holiday season | MarTech
Google Ads is rolling out several new features ahead of the holiday season. The platform has...
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Tim Parkin: Spotlight on the expert | MarTech
In this latest series, we dig deeper into the stories of our expert contributors. This interview...
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How Chime is activating data to communicate with customers | MarTech
Financial services tech company Chime is digitally mature due to the safety and regulatory compliance required...
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Relo Metrics boosts sponsorship measurement with VideoAmp viewership data | MarTech
Sponsorship analytics platform Relo Metrics (formerly GumGum Sports) shall be adding viewership data from ad measurement...
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