B2C Marketing
70% of SMB marketers willing to pay more for tools with AI or automation | MarTech
Artificial intelligence stays a giant draw with SMB martech buyers: 70% say they’d pay more for...
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Google Ads unwraps several new features ahead of holiday season | MarTech
Google Ads is rolling out several new features ahead of the holiday season. The platform has...
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Tim Parkin: Spotlight on the expert | MarTech
In this latest series, we dig deeper into the stories of our expert contributors. This interview...
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How Chime is activating data to communicate with customers | MarTech
Financial services tech company Chime is digitally mature due to the safety and regulatory compliance required...
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Relo Metrics boosts sponsorship measurement with VideoAmp viewership data | MarTech
Sponsorship analytics platform Relo Metrics (formerly GumGum Sports) shall be adding viewership data from ad measurement...
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How The Container Store is using SMS to reach college students | MarTech
The Container Store is using texts and other mobile channels to drive back-to-school sales as college...
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Why global brands are flooding European football leagues | MarTech
The “big five” European football leagues (called “soccer” within the U.S. and nowhere else) have secured...
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TV ad revenue challenged by writers’ strike | MarTech
The Writers Guild of America (WGA) went on strike in May, putting latest scripted episodes of...
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AWS unveils AWS Entity Resolution | MarTech
Amazon Web Services announced that AWS Entity Resolution, an identity resolution service, is open to general...
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Will Women’s World Cup bring the prize audience marketers want? | MarTech
The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the...
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