B2C Marketing
IAB NewFronts showcase video platforms armed for ‘difficult and unpredictable times’ | MarTech
This week digital platforms and streaming services are in New York to point out off latest...
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How Home Depot and Kroger use RMN to improve shoppers’ ad experience | MarTech
Retail media networks (RMNs) are a rapidly growing channel for advertisers. RMN revenue in 2022 was...
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Nielsen’s national TV ratings gets accreditation back after 19-month suspension | MarTech
The Media Ratings Council is restoring accreditation for Nielsen’s national TV ratings after a 19-month suspension....
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Ryan Phelan: Spotlight on the expert | MarTech
In this latest series, we dig deeper into the stories of our expert contributors. This interview...
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D2C beauty shoppers are split between low prices and scarcity | MarTech
A majority of online beauty shoppers will wait for lower prices and risk items going out...
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24 questions to ask identity resolution vendors during a demo | MarTech
Identity resolution has turn into an important tool for brand marketers searching for to understand with...
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Level up your marketing game with in-game advertising | MarTech
Recent years have seen gaming grow to be a pretty advertising opportunity for brands. As more...
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Walmart pulls a game off the Roblox platform after consumer groups’ complaint | MarTech
Walmart has pulled its Universe of Play game from global gaming platform Roblox after consumer groups...
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Why ChatGPT may be a blessing and a curse for agencies | MarTech
As Open AI’s ChatGPT and other generative AI models turn out to be more widely available...
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Kraft Heinz and Gatorade tap in-store video screens for March Madness | MarTech
This month, Kraft Heinz and Gatorade used a latest in-store ad format supported by Cooler Screens...
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