B2C Marketing
Martech spending continues strong despite rocky economy | MarTech
Some 60% of companies are increasing their spending on martech this 12 months, based on a...
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Roku partners with Best Buy for first-party data | MarTech
Roku and Best Buy announced today the streaming platform and device company will get access to...
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75% of marketers still rely heavily on third-party cookies | MarTech
Cookie-based promoting is on its last legs, but not enough marketers have moved on. A full...
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Salesforce unveils Einstein GPT | MarTech
Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce...
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How Haleon built social media intelligence in-house | MarTech
Social media platforms are a very important arena for consumers to speak about brands that affect...
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Papa Johns and Netspend adopt augmented reality for eGift campaign | MarTech
Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership...
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Siri and Alexa may be used by protesters to attack customer support channels | MarTech
“Hey Siri, lead a protest.” Virtual assistants like Siri and Alexa, that are a growing a...
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How Petco boosted emails and customer experience with a new CRM | MarTech
National retailer Petco were hoping for the best when they implemented a customer relations management (CRM)...
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Toyota launches AR experience to support 2023 Crown | MarTech
Toyota has launched an AR experience for U.S. car buyers interested in the latest model of...
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IAB Tech Lab launches first clean room standards | MarTech
IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which...
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