B2C Marketing
Apple adds BIMI to next operating system update
Apple is adding BIMI (brand indicators for message identification) to its next round of iOS 16...
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When politics ignores marketing: A cautionary tale
A recent story from the world of politics is a great illustration of the need for...
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Samsung launches weeklong metaverse and NFT activation
Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through...
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Updates finalized for IAB intrinsic in-game ad measurement guidelines
IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0, a joint effort between the...
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How Under Armour’s Curry Brand shoes are taking off in the metaverse
Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on...
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Why we care about retail media networks
Retail media networks are a hot new thing that’s been around for decades. Its roots go...
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Almost half of consumers are consciously spending less
Nearly half of consumers in the U.S., U.K. and Australia are consciously spending less due to...
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How Cherry Bombe uses email to make customers smile
Image courtesy Cherry Bombe After a long career in publishing that included stints at Harper’s Bazaar...
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Deflation comes to e-commerce as online prices fall 2% in July
Online prices were down 2% in July compared to June and 1% compared to last year,...
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How marketers are preparing for the future of in-game ads
As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are...
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