B2C Marketing
The martech refresh cycle is a myth
It seemed reasonable when agencies began pushing the concept web sites needed full redesigns every three...
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Marketers turn to AI for speed, while consumers turn away in distrust
Resource-constrained marketers are using AI to help increase productivity by helping with the whole lot from...
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The 4 Ps of marketing, reimagined for the AI era
Old-school marketers know the 4 Ps: product, price, place and promotion. Over the years, they’ve been...
Read moreMarketers must deliver value and trust to shoppers facing higher holiday prices
The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer...
Read moreGTM misreporting is a risk your company can’t afford to take
Go-to-market (GTM) accounting may soon be very different. Every quarter, GTM spending gets tucked into operating...
Read moreTop ways to use Zapier MCP server and LLMs to boost marketing performance
Model Context Protocol (MCP) servers are priceless recent additions to marketers’ AI toolkit. MCP is a...
Read moreHow to keep emails from getting lost in the holiday inbox surge
As marketers working in retail gear up for his or her most vital time of 12...
Read moreOne-third of consumers turn to AI when shopping
MarTechCharts often highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for...
Read moreReady to level-up your mobile strategy? New consumer research and trends by Edna Chavira
Are you looking to boost your app’s growth and turn latest users into loyal fans? Join...
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Klaviyo acquires Gatsby to improve social commerce insight
Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social...
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