B2C Marketing
How brands can turn compliance into a competitive advantage
n 2011, on Black Friday, the most important shopping day of the 12 months, Patagonia ran...
Read moreWhy the AI era could be the revenge of the English major
“AI is actually the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy...
Read moreZero-party data in motion: How top brands turn product discovery into conversions by Edna Chavira
Shoppers won’t wait around. If they will’t find the proper product fast, they’ll bounce—taking potential revenue...
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The hidden power of persona-driven UAT in martech success
User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated...
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Prompt engineering is dead. Long live context engineering!
For some time, prompt engineering felt like strategy. Craft the proper input, unlock perfect output. Add...
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What marketers can learn from manufacturing’s shift to precision CX
When a procurement manager logs right into a manufacturer’s portal at 2 a.m. to urgently source...
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How omni-conscious brands win in a buyer-first, fragmented world
Content consumption has fundamentally modified. Attention is fragmented, habits are dynamic and expectations are higher than...
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Brands’ retreat from Pride costs them credibility
This 12 months, Pride Month saw a marked decrease in ad spending and company engagement with...
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Google Ads rolls out AI Max search match type
AI Max now appears as a definite search match type in reporting dashboards, giving marketers a...
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New IAB Framework aims to bring clarity to gaming ads
The IAB released its recent Gaming Measurement Framework today, designed to make gaming campaigns easier to...
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