B2C Marketing
Top ways to use Zapier MCP server and LLMs to boost marketing performance
Model Context Protocol (MCP) servers are priceless recent additions to marketers’ AI toolkit. MCP is a...
Read moreHow to keep emails from getting lost in the holiday inbox surge
As marketers working in retail gear up for his or her most vital time of 12...
Read moreOne-third of consumers turn to AI when shopping
MarTechCharts often highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for...
Read moreReady to level-up your mobile strategy? New consumer research and trends by Edna Chavira
Are you looking to boost your app’s growth and turn latest users into loyal fans? Join...
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Klaviyo acquires Gatsby to improve social commerce insight
Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social...
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How brands can turn compliance into a competitive advantage
n 2011, on Black Friday, the most important shopping day of the 12 months, Patagonia ran...
Read moreWhy the AI era could be the revenge of the English major
“AI is actually the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy...
Read moreZero-party data in motion: How top brands turn product discovery into conversions by Edna Chavira
Shoppers won’t wait around. If they will’t find the proper product fast, they’ll bounce—taking potential revenue...
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The hidden power of persona-driven UAT in martech success
User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated...
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Prompt engineering is dead. Long live context engineering!
For some time, prompt engineering felt like strategy. Craft the proper input, unlock perfect output. Add...
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