B2C Marketing

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad...

U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the newest...

Will pure-play artificial intelligence corporations ever be profitable? If OpenAI is any indicator, it’s hard to...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity,...

Social media platforms are portals to deep, meaningful engagement with customers. They are also the place...

In the brand new 12 months, advertisers will look to enhance ad experiences and targeting to...

Google’s share of the worldwide search engine market fell below 90% for the first time since...

This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is a...

For many marketers, handing over customer interactions to an automatic genAI-powered process requires a leap of...

Amazon’s new Retail Ad Service is bringing retail media networks available to everyone. The service lets...