B2C Marketing
Meta to restrict data in Business Tools, impacting ad targeting
Meta is implementing recent data restrictions in its Business Tools, which could affect how businesses goal...
Read more
Nearly half of US consumers feel ignored by marketers
Do your customers feel such as you’re giving them enough attention? Forty-four percent of Americans say...
Read more
Foursquare introduces Sales Impact attribution features
Today, geolocation technology company Foursquare introduced Sales Impact, a brand new offering in its campaign attribution...
Read more
Optimistic marketers increase expected ad spend
Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the top...
Read more
Measuring customer acquisition cost: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
Read more
Google Ads to deprecate enhanced CPC for search and display ads
Google Ads will phase out the choice to use enhanced cost-per-click (eCPC) for recent Search and Display...
Read more
Google Ads unveils advanced performance planner for YouTube campaigns
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, specializing in demand gen for...
Read more
Playable ads and longer campaigns gain traction in mobile gaming
Mobile gaming ads have gotten more playable, and mobile campaigns longer and possibly more sophisticated. These...
Read more
How brands are using AI in Meta’s Advantage+ campaigns
Fashion and wonder brands are often early tech adopters. Many are digital-native, forging tailored D2C digital...
Read more
Data analysis and market research top list of AI use cases
Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content...
Read more
Latest Articles
