B2C Marketing

Zeta Global’s stock price jumped 15% yesterday as the corporate issued a detailed rebuttal to a...

Google is introducing latest shopping features that transform how consumers discover and compare products in-store and...

The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust...

TikTok desires to help brands make content for the platform with its recent AI tool, Symphony...

Zeta Global announced it should hold a video call on Wednesday to address accusations that caused...

Mobile experience company Sinch announced RCS features are actually available in the Sinch Customer Dashboard, allowing...

Many consumers just aren’t that into AI-powered experiences. Only 29% imagine that such experiences have met...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...

We’ve all seen it: marketing articles, research reports and social media posts that try to capture...

Digital channels offer convenience for consumers in search of help make a purchase order. But sometimes...