Marketing
The overlooked owned channels marketers shouldn’t miss – Marketing Tech News
Author: Amandine Fernandez, CMO Letsignit Budgets are tight, pipelines are slower, and should you’ve recently sat...
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How Yum’s AI factory supercharges marketing at Taco Bell and beyond
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The martech refresh cycle is a myth
It seemed reasonable when agencies began pushing the concept web sites needed full redesigns every three...
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Dentsu grows programmatic know-how with Index Exchange, Chalice AI
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Marketers turn to AI for speed, while consumers turn away in distrust
Resource-constrained marketers are using AI to help increase productivity by helping with the whole lot from...
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Case study: Cloud Campaign x Nella Digital – Marketing Tech News
Nella Digital Group, led by Katie Allen, is a marketing agency that focuses on serving small...
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Mary Kay combats brand myths with social media series targeting Gen Z
Mary Kay launched a social media series, titled “Miss Conceptions,” to deal with longstanding myths in...
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The 4 Ps of marketing, reimagined for the AI era
Old-school marketers know the 4 Ps: product, price, place and promotion. Over the years, they’ve been...
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Netflix ads come to Amazon DSP as streaming race evolves
Advertisers using Amazon’s demand-side platform (DSP) are about to get a brand new perk: The ability...
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Why DSW teamed with Epsilon to bring footwear brands to retail media
Designer Shoe Warehouse (DSW) has partnered with Epsilon to launch a self-service retail media network for...
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