Marketing
One-third of consumers turn to AI when shopping
MarTechCharts often highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for...
Read moreReady to level-up your mobile strategy? New consumer research and trends by Edna Chavira
Are you looking to boost your app’s growth and turn latest users into loyal fans? Join...
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DoorDash boosts college football marketing with seasonal rewards, events
DoorDash on Thursday (Aug. 21) launched a campaign meant to advertise a brand new rewards...
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Klaviyo acquires Gatsby to improve social commerce insight
Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social...
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WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest
Mastercard is shaking up its agency roster, appointing WPP Media as global media partner, the agency...
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How MLB is powering first-party data collaborations with Adobe
Adobe today (Aug. 19) is expanding its Real-Time Customer Data Platform (CDP) Collaboration with latest tools...
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How brands can turn compliance into a competitive advantage
n 2011, on Black Friday, the most important shopping day of the 12 months, Patagonia ran...
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Streaming continues ad revenue gain on linear TV, study says
Ad spending continued its shift away from linear TV to streaming during this yr’s upfront ad-buying...
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Online scammers using AI Overviews on new generation of victims
A new spin on an old trick is making online scammers richer, with a mixture of...
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Reese’s responds to Taylor Swift album news with advertising agility
Reese’s has jumped on the hype around Taylor Swift’s recent album with an ad that was...
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