Marketing
5 areas where businesses need to improve their customer experience
Businesses need to decrease customer effort in the event that they want to improve the perception...
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Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning
Scotch-Brite, the sponge brand, launched a brand new campaign, “The Brite Side of Clean,” centered around...
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The competition you’re ignoring is costing you customers
Most marketers define their competition too narrowly — and it’s costing them. They deal with corporations...
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Domino’s expands remit of AOR WorkInProgress after campaign wins
Domino’s Pizza has prolonged its partnership with independent agency WorkInProgress (WIP), which is able to now...
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WPP inches away from legacy ID solutions with InfoSum acquisition
WPP on April 3 acquired data collaboration platform InfoSum, enhancing the network’s AI-powered data intelligence and...
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The latest trend in martech M&A: Agencies buying data collaboration firms
At the top of 2024 and the dawn of 2025, customer data platforms (CDPs) were the...
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How Kellanova’s clean room is improving targeting and lifting sales
Kellanova had an issue with Special K within the U.K. last 12 months. The vitamin- and...
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Harry’s resets brand with push beyond product-focused marketing
Harry’s on Wednesday (April 2) released a brand new campaign, “Man, That Feels Good,” alongside a...
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Roblox scales rewarded video ad offering via Google partnership
Roblox has partnered with Google to scale its latest rewarded video ad format, in accordance with a...
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How B2B and B2C brands are winning hearts with memory-driven CX
What if the important thing to customer loyalty isn’t faster shipping or flashier ads but a...
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