Marketing
Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season
The U.S. Joint Industry Committee (JIC) has accomplished its mid-term audit of Comscore, iSpot and VideoAmp,...
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KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’
KFC’s Colonel Sanders is back on the forefront of the brand’s marketing and has taken on...
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‘Superman’ takes over Roku with first-to-market search integrations
Roku is getting a makeover, courtesy of the Man of Steel. The connected TV platform and...
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WPP names Microsoft vet CEO in sign of AI’s rising role in advertising
WPP has named Microsoft veteran Cindy Rose as its next CEO, effective Sept. 1, in response...
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Brands’ retreat from Pride costs them credibility
This 12 months, Pride Month saw a marked decrease in ad spending and company engagement with...
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WPP’s outlook sinks as advertising faces worsening macro conditions
WPP already wasn’t having yr. Its outlook just got worse. The ad-holding group on Tuesday (July...
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How CMOs tackled challenges in H1 2025 — and what they must do next
To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this 12 months...
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Ben’s Original refreshes identity 5 years after dropping ‘Uncle’
Ben’s Original is again evolving its brand identity and introducing a brand new global brand platform,...
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How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian
Alaska Airlines and consultancy Adswerve have found a projected increase of addressable promoting revenue that might...
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5 Best Practices to Create Cross-Channel Marketing Reports for Clients
I’ve talked with lots of of promoting agency leaders and specialists prior to now 10 years...
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