Marketing
Publicis sharpens sports marketing focus with 160over90 acquisition
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Fever-Tree mixers celebrate mixology with first US creative platform
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Apple offers ads on iOS Maps but what’s the final destination?
Apple’s announcement that it would begin to indicate ads in its Maps app offers businesses recent...
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DMWF Highlight: Turn AI search into a growth channel with LLM visibility
Get your brand into the answers that matter to drive discoverability, influence demand, and stay ahead...
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DMWF Highlight: Did you know that 88% of marketers now use AI
Did you know that 88% of marketers now use AI day by day of their roles?...
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Comarch and Sway Outcomes Partner to Close the Gap Between Loyalty Strategy and Technology Execution
Comarch, considered one of Europe’s largest technology providers, and Sway Outcomes, an independent loyalty and customer...
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Grab uses AI to change how brands are discovered in its app
Methods used for search and online discovery in Southeast Asia are changing from traditional channels, with...
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Cold Email vs LinkedIn Outreach: Which Performs Better in 2026?
Cold email works higher for scale and cost-efficiency. LinkedIn outreach works higher for trust and response...
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Apple Maps’ ads shift focus to context and intent
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Do behavioural biometrics solve the fraud problem, or blur brands’ vision?
Behavioural biometrics examine patterns in how a user types, moves a cursor, scrolls a page, or...
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