Marketing
The real AI opportunity is creating new value
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Advertisers may finally see who really touches their bid requests
For years, programmatic buyers could see who got paid in a transaction. They rarely saw every...
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Yext opens platform access for AI marketing workflows
Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile...
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Warner Bros Discovery expands agentic AI use in ad buying
Warner Bros Discovery is adding more agentic AI features to its promoting technology stack as it...
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Increasing trust and sales with Insta
Instagram follower counts remain a consider how users judge accounts, particularly for brands, creators, and sellers...
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How to Develop a Strong Go-to-Market Strategy
Many professionals view a go-to-market (GTM) strategy as merely a launch plan, but it surely represents...
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AI referrals drive higher ecommerce traffic and conversions
US retailers are seeing stronger website performance from shoppers referred by large language models, in keeping...
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Consumers are ready for AI, but many brands are not
Marketers have spent years asking whether consumers are ready to purchase from AI. New research from...
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Hasbro launches Sixth Wall studio for AI character licensing
Hasbro is making a recent route for licensing its characters in AI media and interactive experiences,...
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Beyond the Welcome Email: Building a Full-Lifecycle Email Automation Strategy That Actually Converts
Email automation has develop into table stakes for e-commerce and DTC brands. Most businesses arrange a...
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