Marketing
How location data helps marketers acquire new customers and expand campaigns
Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other...
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5 things to consider when taking a content-first approach to SEO
One of the biggest SEO mistakes companies make is within the SEO content strategy itself. So...
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Simpli.fi introduces CTV reach for linear TV advertisers
Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which...
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IHeartMedia launches metaverse hub iHeartLand in Fortnite
This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game...
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Using customer journey orchestration to engage existing customers during the pandemic
The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for...
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Marketing Dive Trendline on Connected TV
NBCUniversal had two marquee events in February 2022, the Winter Olympics and Super Bowl, that still...
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Top App Store Optimization (ASO) Agencies to Drive Downloads in 2022
App store optimization agencies help you get more search traffic and target installs from app stores....
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Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership
Retail data provider IRI expanded its partnership with data platform LiveRamp to allow marketers to collaborate...
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What Not to do in Email Marketing
Email marketing is one of the best ways to speak directly to your audience. You can...
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The True Power (and Curse) of Growth Marketing
Growth marketing allows you to align your goals and marketing strategy, understand your audience, and position...
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