Marketing
Netflix ads come to Amazon DSP as streaming race evolves
Advertisers using Amazon’s demand-side platform (DSP) are about to get a brand new perk: The ability...
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Why DSW teamed with Epsilon to bring footwear brands to retail media
Designer Shoe Warehouse (DSW) has partnered with Epsilon to launch a self-service retail media network for...
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5 Most Affordable Email Verification Tools in 2025
Imagine launching what appears like the proper email campaign. A robust subject line, engaging copy, and...
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T-Mobile taps into NFL hype as top sponsor of George Kittle series
T-Mobile has signed as the presenting sponsor of “Kittle Things,” a brand new series from...
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Inside the Empower-Ocean merger that formed a $1.5B indie media agency
Empower Media and Ocean Media last week merged to create Empower Ocean Media Group, a move...
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How Shake Shack removes friction between web traffic and app downloads
Shake Shack has seen positive same-store sales growth for several quarters, but its underinvestment in promoting...
Read moreMarketers must deliver value and trust to shoppers facing higher holiday prices
The 2025 holiday season won’t be business as usual. Consumers are bracing for higher prices, fewer...
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Modelo doubles down on college football marketing to reach sports fans
Modelo, a component of Constellation Brands, is kicking off the college football season with what the...
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Pepsi’s latest NFL blitz underscores larger marketing shift at soda giant
As pro football season officially gets underway, Pepsi is trying its hand at a unique playbook...
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Keurig Dr. Pepper bets big on college football with help from Disney
Keurig Dr. Pepper and Disney Advertising are ramping up an ongoing collaboration with latest initiatives around...
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