Video Marketing
GM becomes first brand to integrate with NBCU’s data platform
General Motors (GM) is the first brand to integrate with NBCUnified, the first-party data and identity...
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Kroger expands retail media arm into video, CTV
Kroger Precision Marketing (KPM), the retail media business of The Kroger Co., now includes video and...
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Amazon ads top engagement ranking, but TikTok holds innovation crown
Consumers view ads on Amazon as more relevant and engaging than those on other leading digital...
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Apple promotes bigger iPhone screen to accommodate streaming, gaming
Apple unveiled a number of hardware products, including its latest generation of iPhones and a premium...
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Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads
Under Armour is encouraging young athletes to stop comparing themselves to established greats through a star-studded...
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Walmart reportedly seeks streaming partner to bolster Walmart+
Walmart recently met with executives from Disney, Comcast and Paramount about how streaming content might boost...
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Disney+ outlines ad-supported streaming plan as viewers grow picky
Disney is introducing an ad-supported version of Disney+ in the U.S. on Dec. 8 as part...
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Hospitality brands reclaim lost mojo with ambitious ad campaigns
After a period of starts and stops earlier in the pandemic, travel is firmly back on...
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Walmart picks Paramount as streaming partner for membership plan
Walmart has partnered with Paramount Global to bundle a streaming subscription into Walmart+ at no extra...
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Amazon picks Nielsen to measure ‘Thursday Night Football’ streams
Nielsen and Amazon signed a three-year measurement agreement around the e-commerce giant’s broadcasts of NFL “Thursday...
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