Social Media
Forrester: Online ad tolerance rises while trust remains low
Consumer tolerance of digital promoting is on the rise, with younger demographics showing noticeably higher acceptance...
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Sociable: TikTok updates search ads with keyword targeting
“Sociable” is the most recent commentary on necessary social media developments and trends from industry expert...
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Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign
Firehouse Subs is bringing back its complimentary Hot Sauce Bar and announcing its return via a...
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Hi-Chew introduces new mascot Chewbie to expand US presence
Hi-Chew, the chewy candy that hails from Japan and has found a following within the U.S....
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Chili’s challenges Joey Chestnut to a livestreamed eating contest
Chili’s Grill & Bar is promoting its latest 3 For Lunch Combo meals by staging a...
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Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos
Frito-Lay unveiled a campaign for its Flamin’ Hot line of spicy chips that riffs on romantic...
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Former Hyundai CMO named X’s global head of marketing
Former Hyundai marketer Angela Zepeda has joined X as global head of marketing, the manager announced...
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Pizza Hut turns TikTok content into real-world currency for My Box promo
Pizza Hut is popping TikTok content into real-world currency via a promotion running within the United...
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E.l.f. Cosmetics bows entertainment brand with original album release
E.l.f. Cosmetics is releasing an album that’s meant to soundtrack Get Ready With Me (GRWM) videos,...
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Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign
The NFL season starts this week and marketers including Buffalo Wild Wings and State Farm have...
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