- Digital fashion retailer DressX launched a collection with Diesel for Meta Avatars last week, in accordance with a press release sent to Retail Dive.
- The collection of 10 looks by Diesel are digitally made to mirror the in-store offering. Powered by DressX, the items can be found through the Meta Avatars Store on Instagram, Facebook, Messenger and Quest VR.
- DressX and Diesel divided the collection into two drops. The initial release of 5 looks was released on Sept. 14, with the remaining coming later this fall.
The digital Diesel collection consists of sneakers, denim jackets, jeans and contemporary streetwear for avatars from the brand’s latest collections.
“We are excited to hitch forces with Diesel to pioneer the digital fashion movement on Meta Avatars Store,” DressX founders Daria Shapovalova and Natalia Modenova said in a press release. “This collaboration is a testament to our commitment to bringing essentially the most renowned fashion brands to the metaverse and giving a world-class experience to the digitally native customers developing avatar-commerce. Together, we’re bridging the gap between physical and digital fashion, offering fashion enthusiasts an immersive and revolutionary experience.”
As more brands enter the metaverse, digital clothing collaborations proceed to emerge from brands. Many have taken to Roblox to release digital clothes. For example, e-commerce company Threadless earlier this month released digital versions of its clothing on the Roblox Marketplace.
DressX isn’t any stranger to collaborating on digital collections based on existing clothing. In June, the meta fashion retailer released a collection of digital wearables on Roblox inspired by YouTuber Mackenzie Turner’s fan merchandise. While much of DressX’s digital clothing has existed on the child’s online game, the present expansion to Meta Avatars Stores may signal an increase in the recognition of digital wearables and their platforms.
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