ariMarketing News
Saturday, June 28, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

February 16, 2024
in Social Media
105 6
A A
0
21
SHARES
693
VIEWS
Share on FacebookShare on Twitter

  • Google Pixel will develop into the official cell phone of the National Women’s Soccer League (NWSL) as a part of a multi-year partnership, per details shared with Marketing Dive. It may even function presenting sponsor of the league’s Playoffs and Championship games.
  • Additionally, Google will introduce a latest “Pitchside with Pixel” program that may leverage the Pixel’s artificial intelligence (AI)-powered camera and features to capture exclusive and behind-the-scenes social media content. 
  • Google also will sponsor and lead a contest giving U.S.-based fans the prospect to be a part of the Pitchside with Pixel program at an everyday season match. Google’s latest move follows other efforts by the tech giant centered around supporting women in sports. 

Through its tie-up with the NWSL, Google is upping its efforts to support women in sports, with other moves including additional partnerships, media spend and investments in women’s teams globally, per release details. 

Along with serving as presenting sponsor of the NWSL Playoffs and Championship games, Google’s Pitchside with Pixel program will put the AI capabilities of its Pixel phone into full focus. The program will leverage NWSL superfans and skilled content creators alike as a method to collect exclusive and behind-the-scenes social content through the league’s matches. Featured content, which could include footage from tunnels, sidelines and press conferences, shall be shared in real-time on NWSL and Google’s linear, digital and social media channels.

“As the official cell phone of the league, Google Pixel puts the perfect of Google – including its leading camera and AI-first technology – directly into the hands of NWSL fans,” said Kate Johnson, director of worldwide sports, media and entertainment marketing partnerships for Google, in comments shared with Marketing Dive. “We’re excited that Pitchside with Pixel will give fans much more NWSL content to enjoy and a latest approach to connect with the league and one another.”

Additionally, Google will sponsor and lead a contest for U.S.-based league fans, offering 14 winners the prospect to be a part of the Pitchside with Pixel program at an everyday season match, based on press details. 

It seems clear that Google Pixel considers its AI capabilities because the phone’s differentiating feature, a positioning that comes as a slew of other advertisers look for ways to money in on the continuing AI hype. The brand’s recent Super Bowl LVIII business similarly highlighted the AI-enhanced accessibility features of the Pixel 8, showcasing how the tech will help individuals who’re visually impaired.

Google Pixel’s sponsorship of the NWSL may be viewed as part of a bigger trend amongst advertisers to develop into more involved in women’s sports, and particularly women’s soccer, amid growing consumer and media interest. 

Other moves by the tech giant centered around women’s sports include a multi-year partnership, launched in 2021, to be a WNBA Changemaker for the league, helping to extend visibility and coverage of ladies’s sports. Google has also been a world partner of ladies’s basketball under the International Basketball Federation (FIBA) and has marketing partnerships with the ladies’s teams affiliated with Arsenal Football Club and Liverpool Football Club as a part of a broader sponsorship of those teams.

Read the complete article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Android says green text bubbles are costing iPhone users love

Next Post

Effective Landing Pages: How to Increase Conversion Rate in 2024

Related Posts

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers
Social Media

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

June 27, 2025
Sociable: Pinterest shares tips for aligning Pin listings with visual search
Social Media

Sociable: Pinterest shares tips for aligning Pin listings with visual search

June 26, 2025
LG continues positivity push with AI-powered ‘Radio Optimism’
Social Media

LG continues positivity push with AI-powered ‘Radio Optimism’

June 26, 2025
E.l.f. brings AI-powered color-matching for makeup to Pinterest
Social Media

E.l.f. brings AI-powered color-matching for makeup to Pinterest

June 17, 2025
Sociable: WhatsApp launches ads in status updates, channel subscriptions
Social Media

Sociable: WhatsApp launches ads in status updates, channel subscriptions

June 16, 2025
Inspirational Social Media Campaigns from Fashion Brands
Social Media

Inspirational Social Media Campaigns from Fashion Brands

June 13, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

DoorDash parodies horror classics in pitch to budget-crunched parents

DoorDash parodies horror classics in pitch to budget-crunched parents

June 27, 2025
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’

Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’

June 26, 2025
Blue Moon slices into comedy for first celebrity partnership

Blue Moon slices into comedy for first celebrity partnership

June 26, 2025
IAB expects digital advertising growth to slow considerably this year

New IAB Framework aims to bring clarity to gaming ads

June 26, 2025
FTC says Omnicom deal is OK, as long as there’s no brand safety involved

FTC says Omnicom deal is OK, as long as there’s no brand safety involved

June 25, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.