ariMarketing News
Friday, October 24, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

How Oura keys into self-expression to reach Gen Z, millennials

October 2, 2025
in Social Media
108 2
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

This audio is auto-generated. Please tell us if you could have feedback.

Oura, a health tech company and a number one maker of smart rings, is running a brand new multichannel campaign to boost the launch of its Oura Ring 4 Ceramic, per details shared with Marketing Dive. The color-led effort — consistent with the 4 colours through which the brand new product is obtainable — positions Oura as a flexible lifestyle brand with Gen Z and millennials in mind.

“Instead of tech that’s mixing in and disappears into the background readily available, that is the other. It’s tech that stands out,” said Oura CMO Doug Sweeny. “It gets into self-expression and elegance, and it has a fashion component that we thought was a extremely powerful idea.”

Oura’s largest hardware launch might be accompanied by a campaign that surpasses previous efforts when it comes to spend and media channels and focuses on the channels where the brand sees the perfect return on investment. Ads will run on TV and through live sports programming via “Thursday Night Football” on Prime Video. The brand already sees “huge engagement” with young demographics on live sports, Sweeny said. 

Oura OOH ad

An out-of-home ad for the Oura Ring 4 Ceramic

Courtesy of Oura

 

The campaign also includes digital out-of-home ads in New York, Los Angeles, London, Helsinki and Berlin, with a specific deal with TikTok (where the brand has activated before around women’s health) and, for the primary time, Snapchat, with a virtual try-on lens.

“This is a broader approach to each TikTok and Snapchat, and we prioritize those given the younger audiences, specifically,” the exec said. “It’s as much about awareness as getting this in front of individuals and showing the breadth of the 4 colours.”

Ringing true

To raise awareness, the campaign features a 30-second, design-focused video called “Ring True To You” that intercuts glossy product shots with stylish consumers working on secret handshakes, engaging in nighttime rituals and exploring art museums, amongst other activities (several of that are featured in their very own vignette videos). Agency Buck worked on the video spots.

Oura this yr launched a “Give Us The Finger” campaign that portrayed an aspirational vision of health and vision, as an alternative of leaning into the anxiety around aging shared by many Gen Z and millennial consumers. The latest effort has an identical lifestyle focus, however the insights about its target market were more intuitive than data-driven.

“We’re not doing a ton of quantitative research on this stuff. It’s as much about design expression and internal conversations about who we predict it’s appealing to that gave us confidence in it,” Sweeny said.

Despite ongoing macroeconomic turmoil, Oura has yet to feel the affect on sales, perhaps since it’s a high-end tech product and still relatively latest available on the market. The latest campaign, which can proceed to run in 2026, and partnerships across the globe with key retailers including Target, Best Buy and John Lewis, look to expand the brand’s awareness while delivering a health-based message that’s on the core of its value proposition.

“Health is wealth,” Sweeny said. “What persons are spending on an Oura ring, and what it’s able to to do for them from a health standpoint… persons are willing to spend money on that.”

Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Qdoba’s new CMO on making the fast-casual chain into a national brand

Next Post

General Mills doubles down on snackable content with sketch series

Related Posts

Airbnb continues focus on travel experiences with new social features
Social Media

Airbnb continues focus on travel experiences with new social features

October 23, 2025
How Hellmann’s covers the spread with football marketing
Social Media

How Hellmann’s covers the spread with football marketing

October 20, 2025
Campaign Trail: Hennessy stirs up social with LeBron’s latest decision
Social Media

Campaign Trail: Hennessy stirs up social with LeBron’s latest decision

October 17, 2025
E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads
Social Media

E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

October 16, 2025
Don Julio celebrates Día de Muertos traditions with global pop-ups
Social Media

Don Julio celebrates Día de Muertos traditions with global pop-ups

October 15, 2025
CMOs share what brands get wrong when marketing to Gen Z
Social Media

CMOs share what brands get wrong when marketing to Gen Z

October 10, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

WPP’s new AI platform offers marketing without agencies for SMBs

WPP’s new AI platform offers marketing without agencies for SMBs

October 24, 2025
Performance marketing without permission – Marketing Tech News

Performance marketing without permission – Marketing Tech News

October 24, 2025
Finding success in the age of AI marketing transformation – Marketing Tech News

Finding success in the age of AI marketing transformation – Marketing Tech News

October 24, 2025
Is your brand prepared for its next digital wildfire? – Marketing Tech News

Is your brand prepared for its next digital wildfire? – Marketing Tech News

October 24, 2025
How Storyteq transforms content creation for marketing teams: A step-by-step guide – Marketing Tech News

How Storyteq transforms content creation for marketing teams: A step-by-step guide – Marketing Tech News

October 24, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.