Travelers watch videos before visiting a latest place greater than ever, increasing the importance of video marketing strategies for travel brands.
According to Think with Google, views of travel-related videos increased 41% in August and September 2018 compared to 2017. In all industries, we all know that video is some of the demanded content types, which makes YouTube the second biggest search engine, according to Alexa. So, it could be fair to say the numbers are much higher now.
Travel isn’t only a matter of planning but additionally of emotions, relationships, and keenness. Travel video marketing combines these elements and encourages people to experience adventure, nature, and different cultures.
Travel Video Content Strategies
Video marketing strategies for travel brands provide access to massive audiences. Here, we open up some basic strategies to enhance your travel marketing videos for travel brands:
1. Attract audiences with compelling videos
2. Try influencer marketing
3. Create travelers’ compilations
4. Specific contents for particular traveler groups
5. Find a catchy headword
6. Utilize the ability of storytelling
7. Increase social awareness
8. Educate people together with your travel videos
9. Use a full-scale perspective
10. Find the right timing
11. Make travel accessible
12. Share authentic testimonies
1. Attract audiences with compelling videos
The tone of your videos can change the entire meaning of the content. Compelling travel marketing videos should include surprising and interesting features. You can use natural beauties, cultural festivals, sports activities, and artistic opportunities.
Let’s see a successful travel video example that opens with natural beauties to captivate the audience regardless of their short attention span. (With over 4.2 million views, it serves as a testament to our suggestion!)
2. Try influencer marketing
Social media influencers have significant weight in travel video marketing with a big audience. You can collaborate with celebrity influencers in addition to local influencers of their marketing videos.
Collaboration with influencers may vary:
- You can ask them to share your enterprise’ features and services,
- They can produce content about their travels: how they feel, what they experience, where they’re most excited, and which features they’re more impressed with and make a connection together with your brand.
For example, Saudi Airlines collaborated with an influencer with 600+k followers to promote their services while demonstrating the beauties of their country.
Always have in mind that influencer marketing strengthens the travel brand’s reference to audiences and arouses curiosity concerning the brand!
3. Create travelers’ compilations
Video marketing is a strong channel for people to share their personal experiences. You can create magnetic video content with the assistance of travelers’ videos, photos, and impressions. They will even be completely happy to share their very own stories with a bigger audience than their personal circle.
As a travel brand, you’ll be able to start a social media campaign to invite people to share their live videos, Instagram stories, TikTok videos, and posts together with your brand’s hashtags.
4. Specific contents for particular traveler groups
A killer video for me will not be so killer for you. Appreciate and accept the variety in your audience (or address just one persona).
Different groups demand various peculiar features from a visit. Their expectations should not common, and their priorities vary. Hence, travel marketing videos targeting particular categories of travel customers are essential for travel brands. A video targeting families with kids is not going to attract solo backpackers. Personalized content in travel marketing videos catches audiences.
Let’s see an example of correct targeting regarding your branding. While Ryanair’s social media posts targets the low-income segment, which is usually contain young travelers and students,
Turkish Airlines focuses on high-income travelers who look for comfort and a way of luxury:
5. Find a catchy headword
It could also be a hashtag, a slogan, or simply a phrase to repeat in your travel marketing videos for the brands. So, you’ll create a branded experience with different videos. Then, when people see these headwords, they’ll understand it’s your video.
For example, British Airlines is thought for its slogan: “To fly. To serve”:
Do not forget to share your travel videos together with your catchy slogans, after which travelers will likely be heartened to use them!
6. Utilize the ability of storytelling
Storytelling is the rising star of the marketing world, and it just keeps shining. Travel is a sensational activity. People often select emotionally where and the way to travel. For this reason, there have to be authentic narratives in videos concerning the destination, the travel brand, or specific features of the brand.
Storytelling is essentially the most impressive and notable way to create a video. These authentic stories attract travelers and draw attention to the brand and destination.
Let’s see an example of the usage of storytelling to attract more people to travel:
In this commercial, Qatar Airways targets a way of longing to sell more tickets and produce more people together.
7. Increase social awareness
Social issues are significant for some travelers. They want to learn concerning the historical background of the place where they’ll travel. Therefore, if there are notable social issues about that destination, travel marketing videos should touch on them.
This will increase the attention of the shoppers concerning the social situation of the destination and produce that issue into travelers’ agendas. Moreover, this strategy will show your sensitivity to social issues. In a world where consumers expect brands to be involved in social acts, that’s an incredible opportunity for your enterprise as well as to being a responsibility.
Take American Airlines, for example; it celebrates Women’s Day with a heartfelt post highlighting women’s empowerment.
8. Educate people together with your travel videos
Realizing the expertise of the travel brand impresses customers. The helpful travel videos for content marketing concerning the location, the routes, the transportation, and essential cultural information guide travelers through their future plans.
This variety of marketing video also builds trust between your audience and your brand. Customers will likely be clear and feel protected traveling with you after watching your sophisticated videos.
9. Use a full-scale perspective
Introducing a taste of the situation and the activities they could attain there may help customers imagine what they’ll experience once they travel to that location. This arouses interest within the very nature of the situation, including restaurants, museums, streets, and natural beauties. So, the potential travelers can experience the aura of the situation beforehand.
To capture this sense, 360-degree videos and drone filming exhibit the entire landscape of a specific destination for customers. Videos taken with drones are rocking the travel video world nowadays. Also, take a look at the Applications of Virtual Reality in Tourism Marketing Strategy article for further reading.
10. Find the right timing
Sharing your video content in prime time is important for travel brands to reach customers. The seasons for travel endure all of the yr, but it’s essential to promote particular periods earlier. You need to release some videos at the precise time.
The summer vacation, the skiing season, the festival dates, and such plans require traveling in a limited time period. These periods vary for the shoppers and the locations. Thus, checking out the precise timing for your customers is vital before releasing your travel video content.
11. Make travel accessible
Most people want to travel the world, but they may even see this concept as an unreachable dream. Travel video content highlighting the travelers who achieved this dream makes customers relate to these people.
Showing how traveling could also be accessible for everyone and offering ways to reach that dream motivates customers and supports their bond with the travel brand.
12. Share authentic testimonies
The experiences of previous travelers influence goal customers. Short interviews with these travelers, hearing their personal adventures, commendations concerning the travel brand, and feeling an emotional reference to them fascinate customers.
Plus, if this traveler is someone whom your goal customers discover with, you’ll establish a simpler connection between your brand and customers.
How to Create Travel Videos
To create travel videos, we recommend starting by identifying your destination and researching essentially the most interesting and unique attractions, activities, and landmarks to feature in your video.
For instance, you’ll be able to consider the theme or message you wish to convey, reminiscent of adventure, culture, or leisure, and take into consideration how you’ll be able to showcase this through your footage. Also, brainstorming different shots and angles you’ll be able to capture to make your video visually engaging and entertaining can pave the best way to success.
Tone and elegance are also crucial in travel video marketing to make sure that you goal your audience and that the content you generate resonates well.
By putting thought and energy into planning your travel video, you’ll be able to definitely generate a content calendar stuffed with gripping video ideas!
Let’s have a look at some video ideas to make your travel content more engaging and unique:
- Time-lapse Journeys: The shorter, the higher for our attention spans!
- Cinematic Travel Montages: Capture the essence of your travel experiences in a condensed and artistic manner. (Who can say no to see a social media post in Wes Anderson’s style?)
- Adventure Travel: Showcase the adrenaline-pumping moments and share the thrill together with your viewers, invite them to turn out to be your adventurous travel buddy!
- Food Exploration: Create videos that delve into the local cuisine of various destinations. Showcase unique dishes, street food, and traditional cooking methods.
The key to creativity is to think outside the box and find unique ways to showcase your travel experiences. Combine different video styles, experiment with editing techniques, and embrace your individual creative vision to develop a solid digital marketing strategy for travel agencies, we imagine that that’s what you’re looking for!
Creative Travel Video Ideas
With countless stunning destinations and incredible experiences on the market, the probabilities are limitless. From jaw-dropping landscapes to immersing in local cultures and capturing adrenaline-pumping adventures, travel videos have the ability to transport viewers to latest horizons. Get ready to explore travel video ideas and examples that may fuel your imagination and travel video marketing strategy!
- “The Most Perfect Country on the Planet | Switzerland” – Brett Conti
Opening with the pretentious idea highlighted within the title, “Switzerland is ideal”, this video of Brett Conti is a very important example to have a look at. The use of natural beauty and mesmerizing landscapes, mood boosting background music decisions, and tons of useful information concerning the country explain why it has gotten hundreds of thousands of views!
- “12 Days throughout TURKEY!” – Mark Harrison
Right from the start, Mark Harrison grabs our attention with a surprising twist. Picture this: a man selling tasers on the road! It’s a shocking (pun intended) way to kick off our expedition and symbolize the electrifying adventures that await the audience.
- “How to Spend 14 Days in Japan – A Japan Travel Itinerary” – Allan Su
“Japan, the land of the rising sun!” Allan Su says on the very first moment of the video and absorbs the viewer into exploring Japan more.
The video takes the viewer on a fascinating journey, from the bustling metropolis of Tokyo to the serene mountainous great thing about the Japanese Alps, showcasing the right mix of adventure and tranquility. You can get inspiration from this video and begin crafting a video to turn out to be an ultimate guide for a particular country.
Well-established video marketing strategies for travel brands compound the visibility of the brands and create an authentic emotional bond with customers. If you continue to have doubts regarding how to create one of the best video content for your travel company’s marketing plan, the best travel and tourism marketing agencies within the United States may help.
Read the complete article here
