Brands are greater than their products in today’s digital world. Memorable brands are those who know tips on how to engage with their audience effectively through their social media channels. In this text, now we have curated the most effective social media case studies of all time.
Being on all social media platforms just isn’t obligatory; nonetheless, it will be significant to achieve success if you happen to exist in a single. There are numerous brands inspiring us with their effective social media strategies. They are powerful enough to start out a movement, raise awareness, and change the way in which people think or buy.
Almost 4 billion persons are using social media today worldwide. That fact clearly shows how huge potential there’s to achieve out to your buyer persona.
Social media marketing services comprise organic social media, paid social media, community management, social listening, feed-based / dynamic ads, Facebook ads, Twitter ads, LinkedIn ads, Snapchat ads, TikTok ads, Reddit ads, Quora ads, and so on.
Effective social media case studies come from either an experienced social media marketing agency or a really successful in-house social media team of famous brands. So, if you happen to don’t have an in-house option, it is best to find the correct marketing agency. Making a shortlist of agencies that appeal to your corporation needs just isn’t easy, but when you may have a digital marketing marketplace to check with, you’re one in all the lucky ones.
In this text, now we have gathered the most effective social media marketing case studies by each brands and digital marketing corporations to encourage your upcoming work.
- CEEK
- Favoured
- Fenty Marketing
- The Good Marketer
- Social Media 55
- Spark Social Agency
- Emote Digital
- LOOP
- Hallam Agency
CEEK
The LOOKOUT Sri Lanka is the highest Luxury Private Villa in Sri Lanka. CEEK Worked closely with the brand and the project consisted of Website Development, search engine optimisation, Social Media Marketing, Influencer Marketing, Content Creation and Paid Targeting services.
The LOOKOUT social media was created by CEEK to showcase the great thing about the country and the villa itself in light of the rise in tourism around Sri Lanka and the country’s strong domestic growth in using social media. It has been established as a site that folks enviously desire to remain at only for the aesthetics without taking into consideration the high level of service due to high-quality content and a highly energetic social media marketing strategy. Below you’ll find an example of the influencer marketing campaign:
Favoured
Did you already know that one in all DAN’s member agencies has earned a prestigious social media award?
Favoured, well-known digital marketing agency, has been shortlisted for the UK TikTok Ad Awards. This recognition celebrating excellence in creativity and performance on social media platforms praises the agency’s ability to craft campaigns that resonate with audiences on TikTok.
DAN member agency, Favoured’s award-nominated campaign was designed for a number one beauty brand, aiming to reinforce visibility and engagement on the favored social media platform. The campaign is powered by in-depth audience research, the creation of an enticing storyline, and strategic collaborations with TikTok influencers. By creating high-quality content production and a branded hashtag challenge, Favoured captured the eye of its goal demographic while carrying out significant user interaction and brand awareness.
The results of Favoured’s campaign were outstanding, with a considerable increase in likes, shares, and comments. Additionally, they achieved a notable rise in user-generated content through the hashtag challenge.
Fenti Marketing
The social media approach that Fenti Marketing created for a neighborhood bakery is evidence of their skill in strategy and creativity. By leveraging humor and excellent content, Fenti Marketing improved the bakery’s brand on social media and produced measurable financial gains.
Let’s return to the start:
The bakery, known for its artisanal biscuits, faced stiff competition and needed a campaign to focus on its unique products and engage and captivate its audience. The DAFenti Marketing worked closely with the bakery to refine its brand message, specializing in the artisanal quality plus unique flavors of its biscuits. The messaging emphasized the playful and quirky nature of the brand, aiming to create a definite identity on social media.
Fenti’s campaign centered on humorous and visually appealing social media posts, featuring the biscuits in unexpected and amusing scenarios. The digital agency focused on high-quality photography and witty captions to create content that resonated with the audience and encouraged social sharing. The result? Check it out.
The Good Marketer
The Good Marketer is one other agency that has demonstrated its expertise by implementing a comprehensive social media strategy for one in all its clients, The House Outfit.
The client, an e-commerce business specializing sustainably, sought to reinforce brand awareness, engagement, and sales through social media platforms. The Good Marketer crafted a tailored social media strategy specializing in key platforms equivalent to Instagram, Facebook, and Pinterest. They produced high-quality, visually appealing content aligned with the brand’s sustainable values, including product photos, lifestyle images, infographics, and video content. At the identical time, influencer partnerships played a pivotal role in expanding the brand’s reach and credibility.
The Good Marketer planned to interact directly with followers through comments, messages, and interactive stories and yes, fostered a powerful community spirit and increased traffic to the client’s website.
Since working with The House Outfit, the DAN-member agency has:
- Achieved a mean Facebook ROAS of 5.45 over 3 months,
- Increased sales value by 791.10%,
- Generated 1065 purchases,
- Got a 52% increase in online store sessions,
- Achieved a 13% increase in overall sales in lower than 3 months.
Want to listen to the complete story of The Good Marketer works for The House Outfit? Head out this manner.
Social Media 55
When it involves developing a comprehensive social media strategy tailored to the brand & audience, Social Media 55 is a widely known name within the DAN ecosystem.
Studio Cody Caissie faced the challenge of accelerating their online visibility and improving their search engine rankings, partnered with Social Media 55.
Social Media 55 developed a comprehensive social media strategy that included sharing high-quality content across various platforms. These efforts were designed to construct a loyal community, increase brand visibility, and drive more traffic to Studio Cody Caissie’s website, enhancing its search engine optimisation performance at the top of the day.
Social Media 55 X Studio Cody Caissie highlights the critical role of social media in boosting search engine optimisation performance & the importance of integrating social media strategies into overall digital marketing efforts.
Spark Social Agency
Spark Social Agency works with a wide range of well-known brands from a number of different industries, one in all them being Johnson&Johnson. Spark is a boutique social media marketing agency. This enables Spark to supply J&J with fast turnaround and greater impact than larger agencies they’ve traditionally worked with.
When J&J collaborated with Spark, the brand needed to pivot social content to achieve an updated audience for multiple J&J brands equivalent to Band-Aid, Aveeno Baby, and Tylenol. Additionally, the corporate sought assistance in order that J&J brands might be more energetic on platforms like TikTok and Instagram Reels. For various J&J brands, Spark produces a monthly stream of fascinating social content. Social posts on their monthly content calendar now feature short-form video, which has a significantly higher interaction rate than previous content.
All these efforts resulted as the next:
- 1,600% increase in engagement per post for Band-Aid
- 110% increase in engagement per post for Motrin
- Produced 40 assets for J&J baby brands in 3 weeks.
Emote Digital
Since it is likely to be difficult to convey complex ideas using social media promoting, Australian digital marketing agency Emote Digital believes that you just need excellent and simple-to-read content in addition to targeted audience marketing. Emote Digital ran campaigns for the Bakers Delight Franchise over the course of a yr that included frequent content and creative improvements to stop user fatigue. Utilizing a wide range of promoting channels, equivalent to Facebook, Instagram, LinkedIn, Google, Youtube, and more, the agency developed a broad-reaching campaign to discover the relevant leads first. Emote Digital assisted Bakers Delight in growing its franchise network by utilizing a wide range of top and bottom of the funnel methods to enhance the standard of the leads.
These are the outcomes:
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- 45% Increase in conversions from social media,
- 29% increase in franchise enquiries over 12 months.
LOOP
LOOP is a completely charged digital agency that explores the intersections between design, digital technology and content marketing for leading brands. They have offices in New York, Sydney, Berlin and Copenhagen.
LOOP has worked with numerous famous brands through social media case studies. My favorite one between those is their influencer marketing campaign with PUMA. They even have run multiple case study with them. We will probably be specializing in the one with PUMA and Usain Bolt.
As a human being, we may be attracted by the brands that are preferred by the people we admire, similar to Usain Bolt. In LOOP’s social media case study with PUMA and Usain Bolt, they let Usain Bolt tell his story in his perspective. We can, after all, find numerous articles explaining his background, achievements etc. However, they’ll never be as effective as Usain Bolt’s own words.
With this social media campaign, PUMA has reached 4.7 million views and 828,000 engagement with 41.2 million total reach. You can check LOOP’s website to see the complete case study and get information to work with them in your social media campaigns.
Hallam
Hallam is a UK-based social media marketing agency founded in 1999. Since then, they’ve they’ve combined strategic considering, creativity, and technical know-how to develop integrated digital marketing strategies that produce the one consequence that matters: business success. Four of the eight gas distribution networks within the UK are owned and managed by their customer, Cadent Gas, who needed to develop their brand and raise awareness of this aspect. The goal of Hallam’s comprehensive video-based campaign was to advertise the true stories of the “Cadent Heroes” across various service areas.
Three campaigns were created to supply Hallam the possibility to plant positive seeds and take ownership of constructive topics. Their earned Media and Creative Teams worked together to create a landing page that served because the organization’s fundamental hub of data. The 5 Campaigns attracted a major variety of views throughout the course of their 6-month run. The video showing a day within the lifetime of a Cadent Gas Limited worker received over 4 million views. The campaigns generated nearly 15 million impressions overall, exceeding the initial goals and expectations.
The Most Effective Social Media Marketing Case Studies by Reputable Brands
There are many brands that use social media in the most effective possible way. With the rise of social media platforms equivalent to TikTok, brands have modified the world of social media marketing and became much more creative and popular online. Below you’ll find our all time favorite social media marketing case studies by the massive names:
- Apple
- Starbucks
- Disney
- Always
- Airbnb
- Nescafé
- Tesla & Elon Musk
Apple – Shot on iPhone
With little doubt, Apple may be very fast and effective on the subject of social media marketing. Their case studies are leading the industry.
With their social media case study #ShotOnIphone, thousands and thousands of images and videos are shared on social media platforms.
It clearly shows that folks don’t need other cameras to take pictures or videos so long as they’ve their iPhones with them.
This campaign just isn’t only followed by most people, but additionally by the famous singers and bands equivalent to Selena Gomez and Florence + The Machine. Some singers took their videoclips with an iPhone whereas a few of them have used an iPhone on their concert tours on this planet.
This campaign has been utilized in all of the social media platforms. However, because it is more related to taking pictures and videos, after all, the hashtags are more common on Instagram.
If you only scroll down your Instagram feed, we promise that you’re going to see numerous pictures with the hashtag #shotoniphone, which indicates this social media case study is thought by the world. You can read our article on Apple’s digital marketing strategy, during which we explore how the corporate got to be some of the well-known names on this planet, to find more concerning the brand’s worldwide success.
Starbucks – #WhatsYourName
Starbucks is remembered for its successful social media campaign to support transgender and gender-diverse youth on Twitter, Instagram, Facebook, YouTube, and traditional promoting.
Brands will probably be memorable with where they stand for the social phenomena. In this social media case study, Starbucks UK partnered with Mermaids to grasp the gender-diverse youth higher and create a strategy to support them.
If you purchase and post photos of your mermaid tail cookie with the campaign hashtag, you help to lift funds for Mermaids.
Disney – Share your ears
Disney’s digital marketing strategy is ever successful, making the corporate one in all the leading media and entertainment brands on this planet. Celebrating 90 years of Mickey Mouse, Disney created a social media campaign with the hashtag #ShareYourEars on Facebook, Twitter and Instagram. For every photo shared with the hashtag, Mickey Mouse donated $5 to Make-A-Wish®.
Make-A-Wish® is a nonprofit organization helping to meet the desires of kids with a critical illness. At the top of the case study, Disney donated $2 million to the organization.
This has been one in all the best social media case studies of all times with 1.77 million photos shared and 420 million social media impressions.
Always – #LikeAGirl
Equality of the sexes is one other controversial phenomenon on this planet. It has been placed within the cultures and languages so strongly that sometimes we don’t even realize how sexist we’d sound.
“Like a lady” is a phrase in English and many more other languages, which is usually used as an insult to women. Always definitely raised awareness for this subject with their social media case study #LikeAGirl. I promise if you happen to watch the video below, you will probably be more careful with the expressions, idioms and phrases you say or hear in your day by day life:
Airbnb | We accept
There are other ways to make use of social media effectively. It can depend upon the brands, audience, brand culture and identity. Some brands might prefer to talk up for a social phenomenon whereas some prefer to remain silent and unbiased.
There may be some situations where you’re expected to elucidate something, for instance, if your organization or a branch of your brand is accused of something. What you say/share there may be very critical which might affect the lifetime of your corporation.
Airbnb was accused of discrimination in 2016, which they answered with their “Community Commitment”. After a number of months, the US banned travel to some countries with a Muslim majority. That has created a likelihood for Airbnb to create a social media case study, #WeAccept. This successful campaign has reached over 87 million impressions on Facebook, Twitter, Instagram and YouTube.
Doubtlessly, they handled this critical situation very well with their video below:
Nescafé – Really Friends?
You may not be using Facebook now as much as you used to do. However, Facebook may be still a strong platform in your social media campaigns depending in your audience. Certainly, Nescafe’s marketing strategy proves it right.
Our Facebook friends may be from our childhood, the neighbourhood we used to live 20-30 years ago, a friend circle who we are usually not in contact with any more, etc. Sometimes, once we scroll down in Facebook feed, we don’t feel so near a few of these old friends. Regardless of their age, I’m sure everyone feels the identical way every now and then.
With this fact in mind, Nescafé France ran a successful social media case study on Facebook, which is their biggest platform.
This video is an example of emphasizing together with your buyer persona and affecting them emotionally in order that they feel attached to your brand:
Tesla & Elon Musk
Tesla is a number one brand for electric vehicles. We may not know the CEOs of comparable corporations; nonetheless, the CEO of Tesla, Elon Musk is thought by people all all over the world. Considering the way in which he’s using social media, we will even say that he’s an influencer. Despite the marketing methods of other major corporations, Tesla’s marketing strategy is distinct, exactly like its social media marketing.
Tesla’s social media marketing way goes to be somewhat different from what now we have discussed in the opposite examples above. The reason is below:
Not something usual, huh? Although Elon Musk has preferred to delete his official Instagram account with 8 million followers two years ago, he remains to be actively using Twitter.
When there’s a brand new product launch or an update regarding one in all their services, Elon Musk shares some spoilers on his social media – before Tesla broadcasts it officially. His followers are very interactive which also shows a successful social media engagement case study as a brand.
Tesla doesn’t even have to do influencer marketing as its CEO is already a strong influencer who has dedicated followers for the brand.
If you are feeling like this wasn’t enough, make sure that to envision out social media campaign ideas for more inspiration.
Hope you may have enjoyed reading our article. If you’re serious about creating effective social media case studies for your corporation, you possibly can check our list to partner with a social media marketing agency.
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