- Home improvement retailer Lowe’s has signed on as a partner for Cinemark’s National Popcorn Day promotion, which lets moviegoers fill their very own containers with popcorn for $5, per a press release.
- Now in its second yr, Cinemark’s “Bring Your Own Bucket” promotion will even expand to 2 days, Jan. 18 and 19. Customers can bring their very own containers and buy up to 400 ounces of popcorn. Anyone with a branded Lowe’s bucket can fill all the five-gallon container with popcorn.
- The promotion sees Lowe’s continuing to deal with marketing around its branded buckets. The retailer’s first mascot, a blue bucket, made its debut in November 2025 at the grand opening of a brand new store in Royse City, Texas.
The home improvement market has faced headwinds from a depressed housing market, tariffs and consumers’ overall concerns concerning the economy. As a number one retailer within the space, Lowe’s has been working to succeed in latest customers with a wide range of promotions and marketing innovations, including via an even bigger deal with social media, creators and its branded buckets. As a Cinemark partner for the popcorn promotion, the retailer has a chance to showcase its helpfulness, said Jen Wilson, the retailer’s chief marketing officer.
“Our iconic blue bucket brings utility and delight wherever it goes, including the theater,” Wilson said within the press release. “Teaming up with Cinemark is a fun, easy option to give families much more value from something they already depend on all year long.”
While customers wouldn’t have to buy a movie ticket to take part in the promo, the chain is clearly hoping they do. The theater chain is encouraging those that bring their very own containers to share pictures on social media, while tagging the corporate. Those who follow the chain on Instagram can enter a sweepstakes to win a free large popcorn by commenting on the corporate’s National Popcorn Day post and tagging three friends. The chain can be offering additional rewards opportunities for members of its Cinemark Movie Rewards loyalty program.
It’s no secret that in-theater movie attendance has been declining for years. As a result, movie theaters have change into more reliant on promotional events, comparable to live and limited screenings of movies. The success of a few of these offerings point to how consumers are on the lookout for experiences that supply greater than a typical movie night, what theaters are calling “event cinema,” per business publication Marketplace. Cinemark’s promo is in line with this trend.
Lowe’s most up-to-date earnings report showed sales were up, reflecting the closing of a recent acquisition. However, comparable sales were flat within the face of ongoing economic uncertainty.
Read the complete article here
