Social media is in every single place today, and it’s home to recent short-form video trends emerging every other day. Their reach is wide, and their appeal is amplified.
In other words, short-form videos are taking on! (If they haven’t already.)
They grab attention quickly and have grow to be vital tool for content creators and marketers alike. According to HubSpot, short-form videos have the very best engagement and ROI rates on social platforms.
From TikTok to Instagram Reels, let’s dive into how these quick, bite-sized videos make waves and drive huge engagement.
What Is a Short-Form Video?
To have a solid foundation, we would like to clarify the very basics.
Short-form videos are typically lower than one minute long and designed to be easily digestible, making them perfect for today’s shortened attention spans and low dopamine levels.
Whether it’s a fast tutorial, a funny clip, or a brand announcement, short social media videos pack a punch in a short while.
The brevity of short-form videos makes them highly adaptable. They may be used for various purposes, from promoting services and products to sharing behind-the-scenes content. Given the rising trend of users consuming content on the go, short-form videos are the fast, snackable content everyone loves. This makes them vital tool for marketers and video production firms.
Go Viral in 2024 with These Short-Form Video Trends
Here are the most well liked trends which are capturing audiences in every single place.
Ready to see how these can transform your content strategy? Let’s get into what’s working right away.
1.Find Your Brand’s “Man in Finance”
A catchy video by a TikToker, @girl_on_couch, requesting a person with specific credentials in lyrics, went viral after her request: Can someone make this an actual song?
@Tima Pages, one other TikTok creator, made a remix, and it blew up. Nowadays, everyone’s replacing the finance guy with every little thing from dream vacations to specific food cravings.
This trend proves unexpected content can explode. Brands, take note! You can jump on the trend, like Duolingo, the language giant of the USA and the world. (We are inquisitive about which social media content agency they work with!)
Or, identical to Amazon Prime Germany:
2.No Speech Videos
To understand the facility of this ongoing trend, it’s best to try the highest no-speech video creator: Khabane Lame, aka @khaby.lame on TikTok and @khaby00 on Instagram.
Khabane has 81 million followers on Instagram and 162 million on TikTok. (Now, we’re speechless, too!)
You can set yourself up by showing how your product offers a straightforward solution to a typical problem. Try making a fun and short social media video that demonstrates the overly complex way someone tackles a task, then show how effortlessly your product solves it.
3.Interactive Storytelling with a Twist: #ThisorThat
Interactive storytelling has been a success for some time now, nevertheless it has got a fresh twist with the #ThisorThat trend since 2023. In these challenges, creators present viewers with easy decisions, like chocolate ice cream or vanilla. This easy-to-consume format gets viewers pondering and results in high engagement, as most individuals love sharing these fun decisions with their friends.
For example, this basic TikTok content has been watched 21 million times! Why not leverage such a robust trend by adapting it to showcase your services or products?
Here’s one other one using #ThisorThat for beauty products.
Imagine how thrilled the marketing teams were with the success of this filter! It has been used over 6,000 times, racking up hundreds of thousands of views.
4.Be a Nasty Girl
Inspired by Tinashe’s hit song “Nasty,” this attitude-filled movement has taken over Instagram and TikTok in 2024. Creators are embracing their sassy side or having fun with irony:
Brands can utilize this trend by featuring user-generated content that embodies the “Nasty Girl” spirit. You can partner with creators who align along with your brand’s image to create challenges or sponsored posts showcasing boldness.
5. Meeting Cultures and Generations
This heartwarming trend brings different generations together in creative ways. Grandparents join grandkids in creating videos, parents get reintroduced to their very own generation’s dance moves, and families collaborate on makeup tutorials.
When you hop on this TikTok trend, your brand can contribute to an area where cultural diversity and inclusivity thrive, all while spreading your name.
Maybe a beauty brand can adapt it by showing its 80s products in a video on this TikTok sound? It could be an ideal option to mix nostalgia with modern trends!
6.One Second Sound
A single, one-second sound effect is taking Instagram by storm. Creators pair it with fleeting videos and surprising captions for a fast burst of intrigue and it has been used 1,100.000 times on Instagram. Wow!
You can get creative with this trend by utilizing a series of one-second videos with cliffhanger captions to inform a brief story that unfolds over multiple posts, keeping viewers hooked. Or, a beauty brand could showcase makeup steps and the required products with detailed captions—all in a blink!
7.“Snowfall” on Timelines
The famous sound, Snowfall, creates a way of fascination and calm, making it perfect for inspirational videos. It is one among the highest trends in brief social media videos, beauty giants utilized it immediately.
For example, Maybelline uses the Snowfall sound to calmly reveal their recent lip liners, and low-key state that purchasing one offers you the identical fascinating feeling because the music:
L’Oreal Paris USA also uses the identical sound but adds a deeper layer with powerful storytelling:
Speaking of the USA brands, we recommend trying out the highest content marketing firms specializing on this market. This way, you’ll be able to make certain that you retain yourself abreast of the newest trends!
8.Energy Boost in Seconds
Fueled by Kabin Crew’s high-energy song “The Spark,” this trend features creators looking drained until the music kicks in. Suddenly, they showcase their talents or a burst of activity, demonstrating the “spark” of energy they’ve received.
You can join this trend by creating before-and-after videos along with your products, fun and energetic dance videos along with your team, or sharing a demo of the right way to use your services or products!
3 Musts-Haves of Short-Form Video Content
Let’s dive into the essentials of short-form video content that actually sticks.
From understanding what grabs attention to mastering quick, impactful storytelling, here’s every little thing you’ll want to keep your audience coming back for more.
1.User-Generated Content (UGC)
User-generated content is more popular than ever. Brands are encouraging their followers to create and share their very own short videos featuring their products.
When a brand discovers how useful user-generated content is for increased brand awareness, there won’t be any option to quit leveraging it. User-generated content showcases real-life applications of its services or products, which is an ideal resource for reliable and trustworthy reviews.
When you encourage your followers to take part in creating content, you’ll be able to create a stronger bond, leading to a deeper connection and loyalty. It’s like having a military of brand name ambassadors create real, authentic content for the sake of the brand, and after all, their accounts’ popularity. (Win-win!)
2.Challenges and Hashtags
Challenges and hashtags are at the center of short-form content. Platforms like TikTok have made viral challenges a mainstay, with users continually creating and sharing their trending video versions.
Participating in challenges can significantly boost your brand’s visibility. When users engage with a challenge, they’re not only interacting along with your brand—they’re also amplifying its reach to their very own networks.
Hashtags, meanwhile, help categorize content, making it easier for users to find videos related to specific trends or topics.
3.Educational Snippets
Short, educational videos are getting super popular. They give quick suggestions or insights, making them really shareable and interesting.
These snippets may be anything from how-to videos and quick tricks to industry insights and product demos. They’re great because they provide immediate, useful info and help exhibit your brand as an authority. As TikTok points out, people often discover recent interests on TikTok that they never even knew that they had!
Key Takeaways
Short-form videos are definitely here to remain. They offer a fast and interesting option to connect with audiences, and their popularity is simply growing. Here are the important thing takeaways to take into account:
- Short-form videos are powerful tools: From TikTok to Instagram Reels, these quick, bite-sized videos capture attention fast and drive huge engagement.
- Trends to observe: Embrace trends and check out to catch them even before they rise to maintain your content fresh and interesting.
- Essentials for achievement: Focus on user-generated content (UGC), challenges and hashtags, and academic snippets to create content that resonates along with your audience.
- Be creative and authentic: Experiment with different formats and trends to seek out what works best on your brand. Remember, on this planet of short videos, creativity and authenticity are key.
By incorporating these short-form video strategies into your marketing plan, you’ll be able to stay ahead of the curve. So go ahead and begin creating! Or should we are saying, start “short-ing” your content?
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