63
ads shown
57
unique advertisers
$8M
the approximate price of a 30-second ad
$1M
the approximate increase from the 12 months prior
(Source: Multiple media outlets)
37.1M U.S. households tuned into Super Bowl LIX. Viewership was down 5% in comparison with 2024. 28.8M households watched Kendrick Lamar’s Super Bowl LIX halftime show performance, down 4% from Usher’s 2024 appearance. (Source: Samba TV)
Viewership peaked at 152.4M viewers. This occurred just before the halftime show.
(Source: AdImpact)
Linear TV viewership decreases as streaming becomes more popular
Super Bowl viewership by platform in 2024 and 2025
T-Mobile’s and Starlink’s “A New Era in Connectivity” commercial drove 12.6X the online engagement of the average Super Bowl LIX commercial. Ram’s “Drive Your Own Story” was the game’s second top-performing ad, driving 8.5X the engagement in comparison with the average Super Bowl LIX commercial.
(Source: Edo)
Top 5 ads from USA Today Ad Meter by sentiment
Worst 5 ads from USA Today Ad Meter by sentiment
Budweiser | Super Bowl LIX ‘First Delivery’
Kendrick Lamar’s performance generated 80M social media engagements and 183K posts. This greatly surpassed Usher’s 2024 performance, which generated 17M engagements and 6K posts.
The Super Bowl generated 2.83B total engagements across Instagram, X and YouTube.
(Source: Dash Social)
Nike’s “So Win” commercial got 13K mentions online, making it the most talked about brand.
(Source: Brandwatch)
Kendrick Lamar dominated social mentions
Dunkin’ and Lady Gaga also garnered significant social media traction.
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