“Sociable” is the most recent commentary on vital social media developments and trends from industry expert Andrew Hutchinson of Social Media Today.
Social media has develop into a key connective tool, with billions of individuals logging on day-after-day to get the most recent updates, check in with friends, share vital messages, and more.
And that “more” includes shopping, and in particular, maintaining an awareness of the most recent deals and offers from the brands that they love.
That’s in line with the most recent “Social Pulse” report from Emplifi, which contains responses from 1,000 U.S. social media users who’ve shared their perspective on what they expect from brands, what they use social media for, and the way they will be reached.
You can download Emplifi’s full report here (with email sign-up), but in this post, we’ll take a take a look at a number of the key notes.
First off, the report looks at the highest explanation why people follow brands on social, which might be a vital consideration in your presence:
As you may see, consumers primarily follow brands to be sure that they maintain awareness of the most recent deals and promotions, they usually’re less interested, overall, in product updates. Of course, there can be some variance by brand inside this, however the emphasis here is that sales and offers must be a strategic priority in your posts.
That’s further reiterated in one other section of the report, which takes a more in-depth take a look at what drives purchase activity:
So again, offers, UGC, and engagement are key aspects that drive brand affinity and interaction online.
That last part is especially vital, with the report also consumer expectations around DMs, and fascinating with interested consumers:
As you may see, the expectation is that brands will probably be responsive online, and that they may actively, and promptly engage.
Indeed, one other section of the report shows that 32% of consumers now expect a DM response inside an hour, which is an expectation that’s been established by many brands meeting this type of response time.
That won’t be possible for everybody, however the insights here show that brands have to set realistic consumer expectations, and reply to queries inside the times that they set out. Otherwise, people will move on, and your brand fame might be impacted in consequence.
The report also looks at posting frequency, and what works best for various audiences:
Most consumers, the info suggests, wish to see brands post several times every week, though multiple times per day is probably going an excessive amount of for many, while once every week is even worse.
So activity is vital, but inside reason, and also you don’t wish to push it too far, otherwise you risk losing your audience.
There are more insights in the complete report, which could provide you with some additional considerations in your social media marketing approach. Again, individual results may vary, but the info here indicates some key, relevant trends that might define your strategy.
You can download Emplifi’s full “Social Pulse” report here.
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