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Home Marketing Content Marketing

Top 6 AI writing tools to help you write smarter, not harder – Marketing Tech News

August 13, 2025
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StudyPro – the tool you’ll want to keep using

StudyPro isn’t pretending to be a way of life assistant, but was built from the bottom up for tutorial essays and research papers.

  • Academic tone. StudyPro AI author creates content that feels like something that could possibly be submitted in school, somewhat than a sales pitch or generic Wikipedia rewrite.
  • All-in-one workflow. There are options for outlining, writing, advanced paraphrasing, AI detection, and plagiarism checks in a single place.
  • Free during beta. While other platforms work behind paywalls, StudyPro gives full access to core features without asking for payment details.

StudyPro has context-aware generation, so doesn’t insert random facts right into a paragraph. It follows instructions closely, picks up on tone, and content stays structured. Users can switch between expansion, rephrasing, and shortening modes, making it easy to refine each section.

It was trained on over a billion academic texts, so it ‘thinks’ like an educational. It has a clean UI and fast response times, improving the speed of workflows.

StudyPro’s strengths:

  • Built-in plagiarism and AI detection;
  • Logical outlining that makes writing easier;
  • Smart paraphrasing to circumvent AI detectors;
  • Clean interface so no more moving between tabs;
  • Built with academic integrity at its core, not as an afterthought.

Copy.ai – surprisingly useful

Copy.ai was built for marketers somewhat than use in academia. Perfect for creating daring openings or helping flesh out arguments.

It creates punchy, energetic copy that’s on-message.

Copy.ai’s strengths:

  • Tone customisation. Choose styles from formal to casual.
  • Talking points feature. Breaks down big ideas into manageable chunks for quick outlines.
  • Auto paragraph expansion. Takes a brief input and spins it into fuller explanations.

Copy.ai thrives where sounding confident and convincing is required. It’s especially good for text with a transparent stance: persuasive writing, opinion pieces, or meeting preparation.

It works well as a content generator and may act as a brainstorming device.

Extra tip: Combine Copy.ai with a reference manager like Zotero to give paragraphs extra context.

AI-Writer – the source-finder

AI-Writer takes a basic headline or prompt and creates drafts based on existing sources that are cited accurately within the produced text.

AI-Writer’s strengths:

  • Automatic citation generation. Uses recognised citation styles, generated in real-time.
  • Research-based content. Keeps non-contextual content to a minimum.
  • Fast draft mode. Produces structured, fact-packed drafts in under 10 minutes.

One feature value noting is the “reword” tool. If a sentence’s tone or phrasing sounds misplaced, reword will present three options designed to sound more natural.

Keep in mind: AI-Writer output will be formal and sound ‘mechanical.’ It’s great for technical writing, but output will need to be tweaked to sound more personalised.

Simplified – strong on design

Simplified has one in all the cleanest interfaces on the market, and its AI author works well for each creative and academic tasks.

Simplified’s strengths:

  • Long-form assistant. Generate multi-section drafts based on instructions.
  • Visual organisation. Sidebars, cards, and content blocks make it easy to manage large documents.
  • Tone sliders. Adjust style from casual to academic in real-time.

Simplified is great for multi-context content, like digital media, PR, or marketing-focused business texts. It’s also helpful to brainstorm visuals alongside text (great for presentations).

Bonus feature: The built-in plagiarism checker means there’s no need to use a 3rd-party site. It’s not as detailed nor comprehensive as the identical feature in StudyPro, but is nice for fast checks.

An attractive interface and suppleness offers the proper balance for some users.

Buffer AI Tools – great for small tasks

Although Buffer is a social media manager, its AI writing tools will be useful for brief-form tasks, akin to discussion board posts or reflection paragraphs as a part of larger documents.

What works well:

  • Sentence expansion tool. Turn notes or bullet points into complete thoughts.
  • Tone adjuster. Tunes writing to sound more formal without changing the general message.
  • Rewrite suggestions. Tighten up repetitive or vague sections.

Buffer isn’t suitable for writing complete documents, but will be useful to polish content. It works in-browser, responds quickly, and doesn’t require a full account to start.

Buffer has its uses as a tool that’s fast, light, and sometimes what’s needed if a deadline is looming.

Writer – the business specialist

(*6*)

Writer.com was designed for teams that need clear, consistent writing in marketing, support, and HR.

What makes it helpful:

  • AI-powered content generation. Creates blog-style content, overviews, and explainers tuned for business contexts or case studies.
  • Tone and clarity optimisation. Writer’s strength lies in adjusting writing to sound skilled, polished, and aligned with a selected audience.
  • Style guide controls. Consistency across outputs means tone-of-voice and messaging keep the identical tone and timbre.

However, there’s little help for accurate and formal citations, and it’s not designed to shift tone or voice, unlike Grammarly or StudyPro.

Writer’s strengths:

  • Ideal for writing business plans, strategy docs, or marketing content;
  • Strong editing guidance geared toward corporate writing;
  • Capable of polishing presentations or LinkedIn-style articles.

Where crisp, clear, and assured writing matters, Writer is a alternative secret weapon.

Final Thoughts

These tools give you options. Some help you brainstorm, some polish your final draft, and others walk with you through every step of the method.

If you’re only going to try one, StudyPro is the go-to. It combines logic with simplicity and has every thing in a single place without charging you for a licence mid-paragraph. Each of those tools has its strengths, depending in your goals and writing style. So one of the best advice is to try a couple of.

Author: Kateryna Bykova, Head of Content Marketing, StudyPro

Image source: Unsplash

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