Entrepreneurship
Ally’s WNBA deal brings it closer to gender parity in sports media spend
Ally Financial and the WNBA have announced a multiyear partnership that makes the digital-only bank the...
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Influencer marketing surges: Here’s what the numbers say
Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner...
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How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’
Since being reestablished as the “CEO” of Jack in the Box a couple of years ago,...
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Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
Coca-Cola has relaunched its iconic “Share a Coke” campaign with a deal with shareability, customization and...
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JCPenney embraces social-first marketing with VaynerMedia hire
JCPenney has named VaynerMedia as its social media and influencer marketing agency of record, the most...
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Inside H&M’s digital relaunch and approach to multichannel experiences
When it was time for H&M to announce it’s autumn-winter collection last August, the fast fashion...
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Why Icy Hot evolved from function to fun in first work by The Martin Agency
For years, Icy Hot’s promoting has focused on the functionality of the therapy that it delivers...
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Rare Beauty CMO on winning Gen Z through community-oriented marketing
AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the...
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How cult brands like Crocs, Southwest see influencer marketing evolving
AUSTIN, TEXAS — Influencers have long played a task in brands’ bids at relevance with young...
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NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor
The National Women’s Soccer League (NWSL) has named Unwell Hydration, the beverage brand founded by “Call...
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