Entrepreneurship
JCPenney embraces social-first marketing with VaynerMedia hire
JCPenney has named VaynerMedia as its social media and influencer marketing agency of record, the most...
Read more
Inside H&M’s digital relaunch and approach to multichannel experiences
When it was time for H&M to announce it’s autumn-winter collection last August, the fast fashion...
Read more
Why Icy Hot evolved from function to fun in first work by The Martin Agency
For years, Icy Hot’s promoting has focused on the functionality of the therapy that it delivers...
Read more
Rare Beauty CMO on winning Gen Z through community-oriented marketing
AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the...
Read more
How cult brands like Crocs, Southwest see influencer marketing evolving
AUSTIN, TEXAS — Influencers have long played a task in brands’ bids at relevance with young...
Read more
NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor
The National Women’s Soccer League (NWSL) has named Unwell Hydration, the beverage brand founded by “Call...
Read more
Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads
Papa Johns launched a brand new platform called “Meet the Makers” dedicated to highlighting its...
Read more
Why Bombay Sapphire is using DJ sets and office happy hours to push gin
While gin is having a moment, with the super-premium category surging by 16% in 2023, the...
Read more
How DSW’s CMO is overhauling the brand for a new age of retail
PALM SPRINGS — DSW Shoe Warehouse CMO Sarah Crockett has been maintaining a tally of the flurry...
Read more
WeWard lines up Venus Williams to stand out in fitness app crowd
Fitness app WeWard, which uses a gamified platform to reward users for walking, has partnered with...
Read more
Latest Articles
