Entrepreneurship
How Häagen-Dazs evolved its Super Bowl campaign into a brand platform
Häagen-Dazs made its Super Bowl debut in February, enlisting the celebrities of the “Fast & Furious”...
Read more
Pampers prioritizes emotional storytelling for new campaign, brand ethos
Pampers on Sunday (Sept. 7) unveiled a new ad campaign and refreshed brand ethos that can...
Read more
American Eagle’s celebrity marketing drew outcry — and new customers
Not everyone was a fan of American Eagle’s back-to-school campaign starring Sydney Sweeney, with some critics...
Read more
How legacy CPG brands can crack the social-first marketing code
Social media has been around for ages in marketing terms, but its current era seems like...
Read more
Johnnie Walker strikes a bolder note with Sabrina Carpenter partnership
Johnnie Walker has inked a multiyear partnership with pop star Sabrina Carpenter, a part of a...
Read more
American Eagle’s Travis Kelce collab extends celebrity-led marketing streak
American Eagle has partnered with Tru Kolors, NFL star Travis Kelce’s apparel and lifestyle brand, on...
Read more
How Celsius is building on brand campaign success with college football
Celsius on Wednesday (Aug. 27) unveiled its 2025 name, image and likeness (NIL) roster, calling on...
Read more
Accenture Song acquires Superdigital as marketing shifts social-first
Accenture Song, the marketing services division of consultancy Accenture, has acquired social-first agency Superdigital, in line...
Read more
Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign
Gap today (Aug. 19) launched a world fall 2025 campaign starring global girl group Katseye,...
Read more
Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze
Kendall Jenner’s 818 Tequila on Monday announced a social media campaign and accompanying product launch meant...
Read more
Latest Articles
