Entrepreneurship
Inside the marketing industry trends to follow in 2025
This 12 months may very well be a banner one for the marketing industry, with global...
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Creators can be a full-funnel marketing tactic, Snap study finds
Creator partnerships with brands can help boost not only awareness but in addition purchase intent across...
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Kind embraces Gen Z trend bed rotting in new campaign
Kind Snacks, which was acquired by Mars Inc. in 2020, is embracing the Gen Z self-care...
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McDonald’s value menu launch gets inspirational boost from John Cena
McDonald’s is rolling out its recent value platform with an oddball marketing effort starring actor and...
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Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer
The start of January opens the floodgates for campaigns revolving around various “New Year, New You”...
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Dunkin’ gets racy with Sabrina Carpenter in ‘Shake That Ess’ campaign
Dunkin’ is ringing in the brand new 12 months with a celeb collaboration, enlisting pop star...
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NFL teams with Betches Media to grow viewership among women
The NFL has teamed with Betches Media, an entertainment platform focused on women’s content and...
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How JBL’s college marketing is evolving to deliver long-term brand value
As college bowl season kicks off in earnest this weekend, football fans won't only be watching...
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An ‘anti-marketing’ marketing channel for Gen Z
How a few recipe for “The Best Flamin’ Hot Cheeseball made with CHEETOS?” Or how do 10-Minute...
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Cameo welcomes over 31,000 self-enrolled creators with CameoX
Fan connection app Cameo is opening itself as much as the creator marketplace with a...
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