Entrepreneurship
Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze
Kendall Jenner’s 818 Tequila on Monday announced a social media campaign and accompanying product launch meant...
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TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series
Daily Brief: Unilever hair care brand TreSemmé is spotlighting its A-List Collection Dry Texturizing Spray with...
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Dove seeks underarm ambassador as part of US Open sponsorship
Dove is putting out an open casting call for an underarm ambassador as part of its...
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How to win back-to-school marketing as American Eagle’s big bet blows up
Value, cost and well-worn tropes are dominating back-to-school marketing this 12 months. While some would argue...
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Campaign Trail: Miracle-Gro invites gardeners to have a ‘Full Bush Summer’
Campaign Trail is our evaluation of a few of the very best latest creative efforts from...
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How CeraVe built a $2B brand by blending education and entertainment
CeraVe is usually described because the “best” or “favorite” brand in survey rankings and social media...
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Pacsun spotlights mall culture for denim campaign targeting Gen Z
Pacsun is shining a highlight on jeans for a fall campaign targeting Gen Z, in response...
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Olipop’s new ads show how the brand is winning people back to soda
Olipop is launching an ad campaign that spotlights testimonials of people who rediscovered their love of...
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Sprite leans into Gen Z’s love for spicy flavors with global campaign
Sprite is tapping into Gen Z’s love of spicy food with a brand new global campaign,...
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How State Farm is stepping up its gaming-focused reality series
State Farm’s reality-competition series “Gamerhood” will kick off its fourth season on Aug. 1, in accordance...
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