Entrepreneurship
YouTube spotlights how brands can own cultural moments at ad showcase
YouTube is deepening its partnership with the NFL and integrating with parent Google’s Gemini artificial intelligence...
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Knorr dupes fast food favorites with Martha Stewart in social-first push
Unilever-owned food brand Knorr is embracing dupe culture with a social-first ad campaign and partnership with...
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How Unrivaled built brand partnerships that are more than logo slaps
When women’s 3-on-3 basketball league Unrivaled was founded in 2023, it promised a compelling value proposition...
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Meta touts complementary powers of video, AI in overture to brands
NEW YORK — Meta Platforms touted its strengths in artificial intelligence (AI) and video in pitching...
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How Sprite surpassed Pepsi by living and breathing pop culture
NBA player Anthony Edwards and Olympic sprinter Sha’Carri Richardson drank Sprite within the Coca-Cola brand’s most...
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Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing
Founded in 2021 by Kendall Jenner, 818 Tequila has looked to distinguish itself by mixing a...
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Axe leans on Pete Davidson’s wisdom to help men level up their rizz
Axe is partnering with Pete Davidson on a campaign by which the actor-comedian will help young...
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IAB: As brands diversify ad spend, midsize media firms grow fastest
Digital promoting revenues last 12 months hit their highest levels of growth since 2021, the period...
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Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite
Mentos recently reworked the 2 most memorable expressions of its brand, updating its iconic jingle and...
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Ally’s WNBA deal brings it closer to gender parity in sports media spend
Ally Financial and the WNBA have announced a multiyear partnership that makes the digital-only bank the...
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