Content Marketing
TikTok experiments with ads built for discovery and decision making
TikTok is expanding its ads for entertainment brands, with recent formats designed to attach viewers to...
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AI email marketing – what marketers need to know
AI tools have gotten a standard sight in email marketing activities, but their effectiveness relies on...
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Gen Z is changing where marketing begins, not just where it ends
For many marketing teams, the change did not occur overnight. Campaigns that when delivered regular results...
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Inside Google’s push to blend AI chat and online shopping
Search and shopping are starting to collapse into the identical place, as AI-driven interfaces encourage users...
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Zeta brings generative AI deeper into marketing operations with OpenAI
A temporary jump in Zeta Global’s share price following its OpenAI partnership says less about market...
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Using LinkedIn automation and advanced tools in B2B marketing – Marketing Tech News
In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play...
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Agentic AI as marketing infrastructure – Marketing Tech News
Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital...
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How cryptocurrency is marketed to Gen Z – Marketing Tech News
You know those midnight memes about “million-dollar coins” and fast money flipping? For loads of Gen...
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Why AI agents are moving into enterprise marketing operations
AI agents are beginning to reshape how enterprise marketing teams operate, shifting the technology away from...
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FYP to ROI: The TikTok playbook for brands – Marketing Tech News
Guest creator: Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has turn out to be a...
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