Content Marketing
DMWF Highlight: Campaigns keep hitting the same performance ceiling? The problem isn’t your campaigns
Performance marketing has a paradox right away. The tools have never been more sophisticated, the interfaces...
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DMWF Highlight: The social media profession is at a breaking point. The data proves it.
Something is shifting in social media, and not only within the feeds. Metricool has spent the...
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Google leads AI discovery as ChatGPT dominates LLM referrals
Previsible said Google stays the most important surface for AI-influenced brand discovery, even as ChatGPT dominates...
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AI try-on linked to higher ecommerce conversion
Fashion ecommerce is under pressure from slower growth, high return rates, rising acquisition costs, and low...
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DMWF Highlight: Awareness or performance? Pick each.
Every channel in your plan quietly forces a trade-off. Search and social are easy to focus...
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Why performance marketing needs clean data before AI adoption
Marketing teams are using AI tools in performance marketing for campaign production, segmentation, reporting, and proposals....
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Are marketing teams losing time to platform workarounds?
A recent productivity research document from Adobe has claimed that US full-time staff estimate losing 91 business...
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Gap uses AI to modernise marketing across retail brands
Gap Inc. is expanding its use of AI, data, and automation across its marketing operations, covering...
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Yext opens platform access for AI marketing workflows
Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile...
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Warner Bros Discovery expands agentic AI use in ad buying
Warner Bros Discovery is adding more agentic AI features to its promoting technology stack as it...
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