Content Marketing
Why AI and signal data are rewriting the rules of B2B lead generation
B2B lead generation goes through a reset. The tools and assumptions that defined the discipline for...
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Macy’s personalising AI bot drives basket values inside a few weeks
The US department store brand and household name, Macy’s, has rolled out a AI-powered chatbot in...
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How AI is moving more ad production in-house
Some global corporations are expanding AI ad production in-house, while analysts say agencies proceed to supply...
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How to scale pentesting across cloud environments
Over 40% of security leaders say their pentest results are invalid by the point reports arrive,...
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Google pushes traditional search results further down the page
Google is re-engineering its iconic search page to put LLM-powered search front and centre for users....
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Why your CRM needs a product importer
Modern customer relationship management (CRM) systems must do greater than store contact details and track conversations....
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Canva finds consumers want useful AI ads, but value human input
Consumers are open to AI-generated promoting when it improves relevance or usefulness, but many still prefer...
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Google expands AI Search, shopping, and content verification tools
Google has announced latest AI features across Search, shopping, payments, and content verification, covering consumer products...
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Ex-Google and Databricks engineers launch martech platform
A team of former engineers of Google, Adobe, and DeepMind have formed a supergroup and are...
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LinkedIn plans paid-for events to court the creator economy
LinkedIn is preparing to move into events focused around content, because it tries to claim a...
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