Social Media
Sociable: Inside YouTube’s new generative AI features for Shorts
“Sociable” is the newest commentary on essential social media developments and trends from industry expert Andrew...
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Why American Eagle tapped Sydney Sweeney for its priciest campaign yet
American Eagle today (July 23) unveiled a partnership with actress Sydney Sweeney for its fall campaign...
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JCPenney builds on promising brand push with ‘Back-to-It’ campaign
JCPenney launched a campaign, “Back-to-It,” that features two recent spots on cable TV and Hispanic broadcast...
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How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community
Sun care brand Sun Bum is working with rewards platform Rediem on The Bum Club, a loyalty...
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American Eagle drives in-store back-to-school shopping with Snap Map
American Eagle teamed with Snapchat for a back-to-school campaign targeting Gen Z that kicked off...
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Unilever debuts AI-driven design unit to wean brands off TV-first model
Unilever wants to speed up the speed of production for its home care business through a...
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Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies
Brands are greater than their products in today’s digital world. Memorable brands are those who know...
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DoubleVerify, IAS develop attention measurement solutions for Snap
Media measurement platforms DoubleVerify and Integral Ad Science (IAS) have unveiled products to measure users’...
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JCPenney does wedding season on a budget amid turnaround
JCPenney showed off how you can do a wedding on a budget because the world turned...
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Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers
Campaign Trail is our evaluation of a few of the best latest creative efforts from the...
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