Social Media
Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up
PepsiCo is officially within the prebiotic soda market: the food and beverage giant this week finalized...
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Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign
Hawaiian Tropic, the sunscreen brand owned by Edgewell Personal Care, teamed with social media star Alix...
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Snap unveils AI-powered advertiser solutions, Sponsored Snap updates
Snap announced recent tools for advertisers, including updates to its Sponsored Snaps product and a...
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Sociable: Meta offers tips for advertisers based on latest engagement trends
Looking to tap into the latest trends on Facebook and IG to assist maximize your promoting...
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Why QVC is targeting Gen X with a TikTok livestream shopping event
QVC is gearing up for yr two of its “Age of Possibility” platform, an effort dedicated...
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Brawny brings back the Brawny Man for brand refresh
Brawny today (May 5) launched the “Summon the Strongest” campaign, per details shared with Marketing Dive....
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Sociable: X offers new tips to help brands avoid common posting mistakes
“Sociable” is the newest commentary on necessary social media developments and trends from industry expert Andrew...
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Meta’s ad biz stays strong but economic, regulatory uncertainty looms
Meta Platforms grew revenue 16% yr over yr to $42.31 billion in Q1 2025, in line...
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Heineken promotes a world without social media with creators, Joe Jonas
Heineken is pushing consumers to unplug from social media with a recent global campaign, “Social...
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Pantene turns Alix Earle’s viral TikTok post into collection, campaign
Procter & Gamble hair care brand Pantene teamed with social media personality Alix Earle for a...
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