Social Media
TikTok ad revenue could top $32B — if it doesn’t lose its biggest market
Disclosure: Informa, which owns a controlling stake in Informa TechTarget, the publisher behind Marketing Dive, can...
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Clorox tests emotional response to cleaning for new brand platform
Clorox today (March 11) launched a new brand platform, “Clean Feels Good,” per details shared with...
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Find Digital Marketing Clients on LinkedIn in 7 Steps (Lead Gen Solved)
Long before the Wall Street Journal declared LinkedIn “could be the most effective social media network,”...
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How instant-ramen marketer Samyang built Gen Alpha’s favorite brand
In a video on TikTok last 12 months, a young girl from Texas is seen opening...
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Honda keeps dreaming with new SUV campaign boosted by TV, Reddit
Honda today (Feb. 24) launches a campaign, “Dream Up Anything,” in support of the new 2026 Honda...
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Sociable: Musk’s newfound political influence could spark financial turnaround for X
"Sociable" is the newest commentary on vital social media developments and trends from industry expert Andrew...
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E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series
E.l.f. Cosmetics is moving into the world of telenovelas, a form of soap opera primarily...
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Obtaining the Social Media Data That Influencer Agencies Need
Demand is rising for influencer marketing services, with brands doubling down on this marketing tactic across...
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How Coca-Cola is marketing Simply Pop, its first prebiotic soda
The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic...
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Sociable: TikTok reinstated in US app stores after assurance from attorney general
“Sociable” is the most recent commentary on necessary social media developments and trends from industry expert...
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