Social Media
How Aldi revamped its social media strategy — and why it’s working
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Meta deepens AI focus for latest suite of brand advertiser solutions
Meta today (Sept. 11) announced a suite of product solutions for advertisers, including tools meant...
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Snap’s new app ad formats aim to lower CPAs, drive reach
Snap announced a collection of new products and optimizations for app advertisers called the App...
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Inside Peach & Lily’s unconventional influencer marketing strategy
When skincare brand Peach & Lily was crafting a social media campaign to launch its latest...
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Bud Light touts ultimate tailgating machine with ‘90s-style infomercial
Bud Light is getting fired up for tailgate season through a partnership with Traeger Grills to...
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Jersey Mike’s pits Eli Manning against Danny DeVito in NFL activation
Jersey Mike’s is pitting spokespersons against each other in a brand new national campaign starring actor...
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Bulleit partners with First We Feast for content series about risk takers
Bulleit Frontier Whiskey, a Diageo brand, is teaming up with First We Feast, the house of...
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RXBar, Hidden Valley see marketing opportunity in summer travel chaos
Two packaged foods brands are stepping as much as alleviate the pain of summer travel as...
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Fiverr showcases AI-produced videos for tapping into viral trends
Fiverr, a contract online marketplace, introduced Garry, a synthetic intelligence-generated brand character, on Monday, Aug. 18....
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Crocs appoints 2 new CMOs to level up creative strategy: WWD
Crocs has named a pair of new CMOs to lead marketing at its namesake footwear brand...
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