Social Media
P.F. Chang’s CMO on igniting a new brand platform, holiday campaign
P.F. Chang’s has debuted a new brand platform, “Light the Fire,” that centers on the fiery...
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Pringles brings back ‘Once You Pop’ tagline to meet Gen Z’s tastes
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E.l.f. challenges consumers to ‘Give an e.l.f.’ in purpose-led campaign
E.l.f. Beauty today (Oct. 28) launched a worldwide campaign entitled “Give an e.l.f.” that highlights its...
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Inside the campaign to reposition pork for Gen Z, millennial consumers
Nostalgia is running rampant in marketing, with myriad brands resurrecting old ads, taglines and mascots to construct...
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Airbnb continues focus on travel experiences with new social features
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How Hellmann’s covers the spread with football marketing
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Campaign Trail: Hennessy stirs up social with LeBron’s latest decision
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E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads
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Don Julio celebrates Día de Muertos traditions with global pop-ups
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CMOs share what brands get wrong when marketing to Gen Z
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