Social Media
Sociable: Court Rejects TikTok’s Effort to Negate US Sell-Off Bill
“Sociable” is the newest commentary on necessary social media developments and trends from industry expert Andrew...
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J. Crew taps Skims marketer as CMO to boost cultural relevance
J.Crew Group has appointed Julia Collier as CMO of its J. Crew brand, effective Jan. 6,...
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Pepsi promotes new gingerbread flavor with baking show starring Shaq
Pepsi on Wednesday (Dec. 4) launched a vacation minded flavor innovation, Pepsi Zero Sugar Gingerbread Mini...
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As Influencer Marketing Matures, Brand Safety Concerns Are on the Rise
Influencer marketing is an enormous business – and it’s showing no signs of stopping. The market...
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Dick’s pits top athletes against each other in holiday decorating contest
Dick’s is expanding its holiday marketing efforts with a Texas-centric push featuring top athletes with close ties...
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‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter
Pernod Ricard brands Absolut and Kahlúa this month collaborated with singer-songwriter Sabrina Carpenter on an espresso...
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Sociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps
“Sociable” is the newest commentary on vital social media developments and trends from industry expert Andrew...
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Profitable Social Media Marketing Niches to Find New Customers (With Real-World Examples)
Profitable Social Media Marketing Niches How to Pick SMMA Niches? Selecting the right SMMA niches isn’t...
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Knorr targets zillennials in campaign celebrating holiday cooking blunders
Unilever-owned food brand Knorr is targeting zillennials — or the micro-generation of Gen Z and millennials...
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Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game
Following the success of its game day activation last 12 months, Pop-Tarts will again feature an...
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