Social Media
Creator ad spend to reach $37B as marketers turn to AI for scale: IAB
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Disney, Snapchat blur the lines between AR and IRL for ‘Zootopia 2’
Disney and Snapchat have teamed for a multichannel campaign that promotes the upcoming release of “Zootopia...
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E.l.f. bets on power of sound for kinder social media algorithms
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Instacart’s animated holiday ads aim to ease pressure amid seasonal chaos
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How McDonald’s turned K-pop fandom into a mass-market cultural play
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Sociable: Documents show Meta earns billions from scam ads, Reuters reports
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Sociable: Snapchat brings Perplexity AI to inboxes
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Best Buy bets on sports, creators to serve up holiday gifting inspiration
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Meta’s AI bets supercharge marketing efficiency — and costs
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P.F. Chang’s CMO on igniting a new brand platform, holiday campaign
P.F. Chang’s has debuted a new brand platform, “Light the Fire,” that centers on the fiery...
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