- As a part of its Prime Day sales event, e-commerce giant Amazon is popping to TikTok for an interactive livestreaming experience, in accordance with information shared with Marketing Dive.
- Created in partnership with content production shop Tool, “Duel for Deals” combines shoppable content with a game-show format. During the event, various TikTok influencers will play a series of games while viewers work cooperatively within the chat to unlock specific deals.
- The event takes place today (July 11) from 7 p.m. to 9 p.m. PT on Amazon’s TikTok channel, where viewers will give you the chance to access the deals without leaving the app.
For Amazon’s annual Prime Day event, happening this yr on July 11 and July 12, the e-commerce giant is seeking to get consumers interacting with the brand in a creative, cross-platform way. The campaign meets consumers where they’re, allowing them to unlock deals without leaving the TikTok app.
Despite the looming possibility of a ban, TikTok stays a powerful platform for marketers to succeed in younger consumers. Further, 75% of marketers consider they are going to spend more on the platform over the subsequent yr. By utilizing the platform on Prime Day, Amazon is in a position to generate social media engagement and organic buzz while also allowing consumers to interact with each platforms concurrently.
TikTokers collaborating within the event include Symone, Jason Rodelo, Jake Shane, @RicoTaquito, Bigfoot Bae, Leenda Dong, @Aliyah’sInterlud and others. Tool director Adriana Cruz is directing the hassle. Previously, Cruz worked on “Saturday Night Live,” directing sketches resembling Pete Davidson’s portrayal of Eminem in “NFTs,” amongst others.
Amazon Prime Day serves as a way for consumers to get their hands on desirable products at a reduced price, giving the e-commerce platform a sales lift midyear. The e-commerce platform has experimented with integrated marketing up to now, notably when its Prime Video show, “The Marvelous Mrs. Maisel,” took over Fifth Ave. in New York City.
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