- LG Electronics is continuous its efforts to infuse digital spaces with positivity through a brand new campaign, “Radio Optimism,” that encourages consumers to attach with one another through music, per a press release.
- The campaign includes an interactive platform where consumers can respond to varied prompts that might be interpreted using artificial intelligence tools to supply a singular musical piece, complete with album art, that they will send to friends and family members.
- The effort seeks to combat the negativity felt inside channels like social media which are often dominated by superficial interactions. The move, which also aligns with LG’s “Life’s Good” mantra, follows an “Optimism your feed” campaign from last 12 months.
LG Electronics is addressing the challenges of living in a technology-driven world and inspiring real relationships with its latest campaign. The effort is inspired by a worldwide study from LG on social connection that found 68% of individuals find it harder to make real friends, while a 3rd reported having one or fewer meaningful connections inside the past month.
“Radio Optimism” is inspired by people’s inherent connection to music and storytelling, though it somewhat sarcastically uses the digital tools which may be driving wedges into personal connections. Inspired by traditional radio, the campaign features an interactive platform, accessible via microsite, that has been trained on a music dataset so users can create songs by leveraging AI.
To generate a song, users must enter their name, the name of the person they need to jot down the song for and a number of details about why that person deserves a customized tune. They can then select the genre, with selections including punk, reggaeton, EDM and rap, and a method, comparable to melodic, romantic, or upbeat, and the AI tool will generate a song and canopy art inside minutes. The song could be downloaded or sent via link to the intended recipient, or played on the “Radio Optimism” website. Those who decide to have the song played on the positioning will get a prompt to know exactly when the song will run.
The website is out there in English and Spanish, and the corporate has plans to support additional languages in the approaching months to encourage broader participation. LG is a South Korean company that manufactures consumer and industrial products like TVs, home appliances and formerly mobile phones.
The campaign is a component of the corporate’s overall efforts to create more positive experiences within the digital spaces where consumers spend their time. Last 12 months, the brand launched “Optimism your feed,” which encouraged users to interact with a playlist of uplifting content designed to spur the generation of more positive content by algorithms. The move was inspired by research indicating that social media is usually a source of tension.
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