ariMarketing News
Monday, June 2, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Social Media

Roblox hosts cartoon reruns as metaverse content strategies evolve

September 8, 2022
in Social Media
109 1
A A
0
21
SHARES
690
VIEWS
Share on FacebookShare on Twitter

  • Spin Master is screening on-demand reruns of its “Bakugan Battle Planet” anime series on Roblox over the next five months, per a press release.
  • Starting Aug. 5, fans can revisit the show within an existing Bakugan Battle League space on the online gaming platform. Four to six episodes drop each week, with features that allow players to toggle between their usual gameplay and streaming content.  
  • Spin Master previously experimented with in-game viewing by premiering an episode of “Bakugan” on Roblox last year, and said it’s now looking to evolve its metaverse strategy. The experiment shows a convergence of streaming and gaming tactics that could resonate with the Gen Z and Gen Alpha crowd.

Many consumers grew up watching reruns of their favorite cartoons on Saturday mornings. As linear TV viewership dips and kids are raised as digital natives, a similar idea could be ported over to other channels like gaming. At least, that seems to be what’s happening with Spin Master’s ambitious plan to screen more than 100 episodes of “Bakugan Battle Planet” within a dedicated Roblox venue in the months ahead. 

In-game viewing occasions gained mainstream traction several years ago with the rise of multiplayer titles like Fortnite and Roblox. Those games held particular appeal with young consumer groups who largely shunned traditional media. Studios responded to the trend by dropping movie trailers and auxiliary content as in-game exclusives. Then, the pandemic hit, accelerating gaming adoption and making future-sounding concepts like virtual concerts and feature-length film screenings a draw for millions of users.

Spin Master is now testing fans’ appetite for revisiting a long-form series in its entirety within an interactive gaming platform. A promotional image indicates what this looks like in practice, with a large in-game amphitheater equipped with speakers and a screen displaying “Bakugan” content to Roblox avatars seated on benches. Spin Master, which also produces the mega-popular “Paw Patrol,” positioned the move as “doubling down” on the metaverse following a successful single-episode Roblox premiere for Bakugan last year.   

“Bakugan Battle Planet” first aired in North America in 2018 and is just one part of an extensive multimedia franchise that encompasses toys, trading cards and video games. In the show’s world, a group of friends collects powerful cards that help them battle nefarious entities from alternate universes. Reairing “Battle Planet” does the double duty of serving nostalgia to old fans while catching new ones up.

Along with dusting off old episodes of the show, Spin Master is selling six Roblox co-branded digital gift cards from September to November through the game’s digital storefront. The cards unlock special Bakugan-themed items that can be worn in other spaces on Roblox, as well as access to new characters from the franchise when visiting the Bakugan Battle League experience. In the U.S., Spin Master will send two limited-edition trading card drops to the first 10,000 users who request them. 

Roblox continues to be a leading destination for metaverse-minded activations. Consumer brands ranging from Gucci to Dick’s Sporting Goods have established spaces on the service to court its young audience. Roblox, which is publicly traded, saw revenue up 39% year-on-year to $537.1 million. Daily active users grew 28% YoY to 54.1 million. 

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads

Next Post

15 Lessons Entrepreneur Parents Teach Their Kids That Normal People Don't!

Related Posts

RXBar scrubs corporate jargon from social feeds in battle against B.S.
Social Media

RXBar scrubs corporate jargon from social feeds in battle against B.S.

June 2, 2025
Kinder Chocolate lets kids’ imaginations run wild in new campaign
Social Media

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
SMBs rely heavily on social media for marketing and growth, study says
Social Media

SMBs rely heavily on social media for marketing and growth, study says

May 22, 2025
Uno plays into game night trend with themed social clubs
Social Media

Uno plays into game night trend with themed social clubs

May 21, 2025
Oscar Mayer’s Wienermobiles plan race ahead of Indy 500
Social Media

Oscar Mayer’s Wienermobiles plan race ahead of Indy 500

May 20, 2025
Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up
Social Media

Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up

May 19, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Progressive comes to the rescue when Superman can’t in movie tie-up

Progressive comes to the rescue when Superman can’t in movie tie-up

June 2, 2025
GroupM becomes WPP Media as holding company prepares for future

GroupM becomes WPP Media as holding company prepares for future

June 2, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.