ariMarketing News
Thursday, November 27, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Entrepreneurship

Seattle Judge to City: Bikini Baristas Can Wear Bikinis at Work

October 31, 2022
in Entrepreneurship
107 3
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

A city rule prohibiting service workers from wearing bikinis is gender-based discrimination, according to a newly signed ruling by a U.S. district judge of Seattle, The Everett Herald reported.

The initial legal complaint was filed by Jovanna Edge and some (now former) employees of Hillbilly Espresso, a chain of coffee stands served by women in bikinis or lingerie in Snohomish County, Washington.

Edge, the coffee chain’s owner, told Entrepreneur that the scantier outfits are a way for the business to “stand out,” and that she felt motivated to take on the suit by what she sees as her constitutional rights.

The ordinance in question said that service workers at establishments including “coffee stands, fast food restaurants, delis, food trucks, and coffee shops,” have to wear clothes that cover “minimum body areas.”

The ruling found that the ordinance was focused on clothes “typically worn by women rather than men,” and thus constituted gender-based discrimination prohibited under the 14th amendment’s equal protection clauses.

The legal battle goes back to 2009, the outlet reported. At that time, police said they getting complaints about the coffee stand and began giving out citations for things like indecent exposure. (Edge claims the complaints were not solely due to her business but another, similar business that was a “bad actor.”)

Then, in 2017, Everett City Council issued the ordinance, per Fox 13, related to service workers and covering up – specifically, three inches below the buttocks, for example.

“The city clerk is authorized to issue regulations to ensure full compliance and provide diagrams to illustrate the dress requirement,” the ordinance, which is still available on the city’s website, says. Local police had said dealing with complaints about the baristas was taking up time and energy, Fox 13 noted.

A federal judge in 2017 blocked it from being enforced. Then, in 2019, the Ninth Circuit Court of Appeals vacated the injunction.

In 2020, Edge and the other plaintiffs appealed their case to the Supreme Court — which did not take the case, and it ended up in the Western Washington district court, the Everett noted.

The ruling said it was hard to conceive how it could be enforced equally for men and women and said that the rule counts as a violation of the Equal Protection rules in the 14th Amendment.

The rule, “‘encourage[s] a humiliating, intrusive, and demoralizing search on women, disempowering them and stripping them of their freedom,'” the ruling said.

Lawyers for the baristas have said that the attire is “empowerment.”

“It is the embodiment of the belief that women must dress a certain way to avoid exciting men to sexual misconduct,” their team has written in legal documents. “Those beliefs are rooted in impermissible stereotypes about what is and is not proper dress and behavior for one’s sex.”

The ruling, however, set aside claims that the baristas had made about free speech. The court also issued a partial summary judgment. This means that the ruling was made against one party – in his case, the city – with no need for a trial, the outlet noted.

Edge said 80-85% of her employees are parents. The city was, “targeting young moms who are just looking to make their way,” she said. Now, they get to keep going to work, she added.

The city did not respond to Entrepreneur’s request for comment.

There are a number of bikini barista operations in the western US, including Bikini Beans Coffee in Arizona, and Lady Bug Bikini Espresso in Washington.



Read the full article here

Tags: Bikini baristaBusiness NewsNews and Trends

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Take Your Restaurant’s Marketing To The Next Level With This Marketing Strategy

Next Post

How Your Enneagram Type Determines Your Wealth and Success

Related Posts

How Urban Outfitters connects with Gen Z through brand collaborations
Entrepreneurship

How Urban Outfitters connects with Gen Z through brand collaborations

November 26, 2025
Inside Vaseline’s social-first, innovation-led marketing playbook
Entrepreneurship

Inside Vaseline’s social-first, innovation-led marketing playbook

November 25, 2025
How Danone optimizes creator-driven ads as investment surges
Entrepreneurship

How Danone optimizes creator-driven ads as investment surges

November 20, 2025
How Unilever is pushing sports marketing beyond broadcast convention
Entrepreneurship

How Unilever is pushing sports marketing beyond broadcast convention

November 19, 2025
Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon
Entrepreneurship

Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon

November 13, 2025
Marketers must wrestle with vanishing middle class in 2026: WARC
Entrepreneurship

Marketers must wrestle with vanishing middle class in 2026: WARC

November 12, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Maybelline taps into microdrama trend with holiday content series

Maybelline taps into microdrama trend with holiday content series

November 26, 2025
Content marketing trends in 2026: Why your brand needs more than blogs and social media posts

Content marketing trends in 2026: Why your brand needs more than blogs and social media posts

November 26, 2025

Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins

November 26, 2025
Why AI companies want to turn chat apps into shopping helpers

Why AI companies want to turn chat apps into shopping helpers

November 26, 2025
Billo rolls out powerful creator marketing stack that delivers tangible results – Marketing Tech News

Billo rolls out powerful creator marketing stack that delivers tangible results – Marketing Tech News

November 25, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.