ariMarketing News
Sunday, June 1, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Public Relations

5 Public Relations Strategies To Succeed in the Noisy Digital Era

September 2, 2022
in Public Relations
108 2
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

Opinions expressed by Entrepreneur contributors are their own.

When businesses want to expand, they constantly buy up advertising space hoping to capture the audience’s attention. But, when this is done without an effective public relations strategy, money and resources are wasted.

Many business owners fall into the trap of chasing the latest advertising trends and neglect the groundwork necessary for a successful advertising campaign. Targeted advertisements on popular social media platforms have benefits, but their effectiveness is wildly overestimated.

According to Harvard Business Review, the effectiveness of Facebook ads is overestimated by 4,000%, and the success of eBay ads is overestimated by up to 4,100%. Targeted social media advertisements can end up circulating to the same group of potential customers to the point of annoyance. Regardless, this is an increasingly popular strategy among businesses.

So how can your public relations efforts break through the noise?

Is Your Brand Ready for Public Relations and Press?

Start small, be patient and trust the process

Generating buzz for your business may start by securing coverage in smaller news publications, like trade-centric publications or the local news. This is a form of earned advertisement, meaning news outlets are reporting on your business based on its merits and newsworthiness. Capturing this earned advertising is essential. It saves spending thousands of dollars on paid advertising and it has a snowballing effect on future coverage.

If the news angle of your company’s story has been successfully crafted, more and more coverage will be generated without spending a dime. With this method, your company’s content is more powerful and substantive.

Maintain a firm relationship with your public relations team

To capture your business’s newsworthiness, you must maintain a relationship with your public relations firm. Public relations firms excel at storytelling and have a unique method of generating lots of coverage.

For instance, marketing yourself as “customer-focused” is generic. It is a practical value to convey to your customers, but it’s not the hook that will generate coverage. A good hook may be something hyper-specific that sets your business apart from others. Maybe that hook is entirely new, ties into a current news angle, or perhaps driven by a personal “human interest” story. A good relationship with your public relations firm allows you to finesse the idea.

5 Things to Look for in a PR Agency

Be involved and communicate your desires

Communicate your desires and concerns openly with your public relations team. An excellent public relations writer has no ego and works for their client. They may lend advice for or against an idea based on their experience of what works, but ultimately, the client has the final say. Together you will find an angle that represents your brand and generates coverage.

Success in your relationship with your public relations firm depends on your involvement. Business leaders should remain engaged and involved with the process to facilitate the success of their vision. Touch base with your public relations firm frequently to check the status, discuss strategy, or express concerns. If you are too busy with other business areas, assign a staffer the responsibility. Be open with your firm and express everything that may be relevant to finding the news angle. This will help them find the story you were not expecting.

Set targets

Business leaders should identify their expectations and set clear and achievable targets. This may be done at the beginning of the relationship with the public relations firm, or perhaps it is discussed at an annual meeting. Having a communication strategy for every audience you wish to reach is essential.

Targets should be set in straightforward terms with the public relations team. Once goals are established, short-term targets can be identified as quarterly or monthly plans. Ensure the necessary resources are allocated to hit targets. A results-based strategy with attainable milestones is a great way to promote and measure success.

The 5 Golden Rules of Goal-Setting

Have a press kit

Finally, businesses will want to ensure they have all essential information available for use for their public relations team. Companies should create an electronic press kit that is available on their website. If a reporter is researching the company and can’t find the necessary information, they could miss out on potential coverage.

An electronic press kit should include a list of services or products, company history, executive biographies and headshots, downloadable company logo files and any images or videos you wish to make available. In the digital age, your company’s website is the primary public-facing impression made on potential customers, investors and media. Make sure your brand is effectively represented.

The digital world of marketing is crowded and noisy. A public relations strategy is the difference between going unnoticed among endless content and getting someone to stop and click. Follow these steps with your public relations firm to break through the noise and create memorable and effective impressions for your brand.

Read the full article here

Tags: BrandingBusiness GrowthCommunication StrategiesGrowth StrategiesPublic Relations

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Should you hire an outside agency or bring marketing in-house?

Next Post

Why we care about retail media networks

Related Posts

Create Demand for Your Business With the Right PR Strategy
Public Relations

Create Demand for Your Business With the Right PR Strategy

February 5, 2023
4 PR Trends You Need to Know for 2023
Public Relations

4 PR Trends You Need to Know for 2023

December 25, 2022
7 Delivery Skills for Public Speaking #DynamicCommunication
Public Relations

7 Delivery Skills for Public Speaking #DynamicCommunication

December 21, 2022
Worried About Raising Capital in a Recession? Give Your Company The Edge.
Public Relations

Worried About Raising Capital in a Recession? Give Your Company The Edge.

December 17, 2022
Even the Best Media Pitches Can Fail. Here’s How to Avoid It.
Public Relations

Even the Best Media Pitches Can Fail. Here’s How to Avoid It.

November 30, 2022
Bill Gates Said “Content Is King” in 1996. But Is That Still True?
Public Relations

Bill Gates Said “Content Is King” in 1996. But Is That Still True?

November 30, 2022
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.