“Sociable” is the newest commentary on necessary social media developments and trends from industry expert Andrew Hutchinson of Social Media Today.
Snapchat’s buying one other ticket for the AI hype train, with the corporate today announcing a brand new take care of Perplexity AI that can see Perplexity’s conversational chatbot integrated into Snapchat, adding one other way for Snapchatters to engage with AI tools.
Perplexity is one other variation of a ChatGPT-like interface, enabling you to ask questions of the chatbot, and have it generate responses based on web sources.
Reviews suggest that Perplexity is definitely higher than ChatGPT for research and accuracy, due to its focus as an “answer engine.” But essentially, it’s the identical concept, in a distinct form.
Perplexity claims to answer greater than 150 million questions each week.
And soon, Snapchatters will give you the chance to pose questions to Perplexity AI in-stream, providing one other way to search out accurate, timely answers to various questions.
As explained by Snap:
“Starting in early 2026, Perplexity will appear in the favored Chat interface for Snapchatters world wide. Through this integration, Perplexity’s AI-powered answer engine will let Snapchatters ask questions and get clear, conversational answers drawn from verifiable sources, all inside Snapchat.”
So how is that different from Snap’s “My AI” chatbot, which can be available within the Chat interface?
Interestingly, according to Snapchat’s Help Center:
“My AI is powered by Large Language Models like GPT models from OpenAI and Gemini models from Google and has been trained on a various range of texts, with additional safety enhancements and controls unique to Snapchat.”
So, theoretically at the least, you’ll give you the chance to compare the answers from each AI tools inside your Snap inbox, by asking the identical query of each, and seeing what they return. So, again, reviews suggest that Perplexity is healthier for research, but when each it and a GPT-powered AI bot can be found, you don’t have to accept either.
That is, in fact, if My AI stays.
Presumably it can. Snap notes that each options can be available in its announcement, so it’s seemingly planning to offer two AI chatbots in-stream. But nevertheless, with two AI chatbots, in addition to “Sponsored Snaps” appearing in your Snap DMs, things could get just a little crowded, which could annoy some users.
But that appears to be what Snap’s going with up to now, and there’s good reason why Snap’s looking to add Perplexity in. Snapchat says that Perplexity can be paying it $400 million to have Perplexity appear in Snapchatter inboxes for one 12 months.
So, yeah, things might get crowded, but at that price, Snap will take care of that problem when it comes up.
As noted, Snapchat says the Perplexity AI bot will grow to be available on Snap sometime in the brand new 12 months.
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